Inbound Blog

Landing pages are a powerful but often overlooked tool in B2B marketing. In an industry where many, if not most customers need managed accounts rather than buying off the rack, landing pages are the essential step between advertisement and conversion. B2B clients need more than a product listing to form a new vendor or provider partnership, and often require further research before even beginning the process. Your landing pages can serve as niche and targeted service pages, special offer details, or simple content conversions for lead-generating downloadables.

A common question we get is: Can you use HubSpot and WordPress together to grow your business?

There are so many reasons for businesses to have a blog, but one that really stands out is increasing your organic search traffic. I mean, who doesn’t want that, right?

The holiday season is here! If you’re like most marketers, you’re gearing up to finish the year off strong. Planning your holiday campaign is something you don’t want to do last minute.

Email marketing is one of the most cost-effective ways to grow your business and one of the most effective ways to generate leads, nurture relationships, and increase sales. But despite its effectiveness, good email marketing can be tricky as it can require some time and effort to get it right. Here are 15 tips for marketers on how you can improve your open and click through rates and lead generation tactics through better email marketing practices.

Do you think that all prospects are the same? If so, then your marketing strategy is probably not working. It's time to get specific about who you're targeting with your content and why they should buy from you. With this guide, we'll show you how to segment your customer base into different groups in order to market more effectively.

Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.

"Every day, thousands of marketers and small business owners create lead magnets to help them grow their email lists. But what is a lead magnet? And how can you use Canva to design one?"

Email marketing is one of the most powerful relationship-building tools giving you a proven way to nurture leads and convert them into long-lasting customers.

Email marketing is a pretty big deal. If you’re engaging with existing customers or new prospects, you’ll need an email marketing tool that will help you manage your email lists and campaigns as well as help you connect with the right audience at the right time.

Email marketing is an effective way to build an authentic connection with the people that keep our businesses alive and growing.

Content is often talked about as the king of marketing, but that doesn't mean you should stop pushing yourself. With your HubSpot website you have a near-limitless number of ways to execute content strategies and promote products or services with articles, blog posts, videos, and more--but if you're looking for an even higher level way to create content then consider building a resource center!

Through HubSpot’s Smart Modules, you can customize your user experience and truly tailor it to their needs. No longer will they have to wade through information that is not relevant just because of the nature of how a company operates—you are able to provide them with meaningful content for when they need it most.

The look and feel of your website may be fantastic, but if your website copy isn’t resonating with prospective clients, you aren’t going to get many leads. When reviewing your current copy or drafting new copy, keep these things in mind.

The goal of a search engine is to provide the most valuable information based on the provided search terms. 

As a company, one of your main website goals is most likely to rank number one on the search engine results page (or at least on the first page).

Nurturing Leads in HubSpot (in 2020): The ultimate guide

All right, so you already have a winning lead generation device: HubSpot.

But how do you increase your close rate? The truth is, in most cases, whether B2B or B2C, consumers won’t buy right away. Instead, they’re going to need some time to decide if your product is right for them.

Your website is one of the most powerful tools you can use to generate new leads and create new customers.

What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects.

A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.

Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.

If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.

If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).

We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.

Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?

Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.

Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.

So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining have become a way to engage audiences in a more valuable way, and increase their attention.

Automated email marketing is worth the hassle, but don't get discouraged when your first email campaign isn't perfect at launch. I'll tell you why later. Don't worry, when putting together your first automated marketing  starting an email campaign, just know that it will not be perfect at launch. We'll tell you why later.

Marketing Automation has been such a hot topic for the last decade. Giving companies the ability to market their business and develop new customers, all automatically, it's no secret why it works for them.