User experience (UX) is no longer a luxury or an afterthought; it's a necessity. Especially in the realm of B2B service-focused businesses, where decisions are made after careful consideration, the website's UX can make or break a potential partnership. Optimizing UX not only drives better engagement but also fosters trust and credibility among your visitors.
How often do you go back and look at your website after launch? Do you have a plan of action for optimizing your website for improvement?
When researching or making a purchase decision, potential buyers are looking for specific information based on where they are at in their buyer’s journey. Your website visitors tend to follow a rational behavior pattern as they select, investigate, as well as evaluate solution options to enhance their lives. This pattern is known as the buyer's journey.
