With HubSpot’s CTA functionality, you can personalize, test, and optimize your call to action to convert more of your visitors into qualified leads.
A call to action (CTA) can be part of a webpage, advertisement, or another piece of content that encourages the audience to perform an action such as download an eBook, register for an event or webinar, or schedule a discovery call. Ideally, CTAs should be developed to encourage a visitor on your website to become a marketing lead through downloads or registration or a sales lead such as scheduling a call
Some examples of the types of CTAs you may see are:
With HubSpot’s CTA builder, you can create professional-looking CTA buttons and pop-ups in seconds. You can insert CTAs into web pages, landing pages, blog posts, and emails easily.
And, what’s even better - you’re able to tailor your calls-to-action to individual visitors with Smart CTAs. You can display customized buttons to your potential customers based on data stored in your HubSpot contacts database (industry, lifecycle stage, etc.), or based on things like their location, device, referral source, and preferred language. Having the ability to dynamically display the most relevant and effective CTAs helps to move leads further down your funnel.
Another amazing advantage with the HubSpot CTA buttons is they supply you with metrics, so you can analyze your button performances. You also have the ability to A/B test your button and export the performance data for more in-depth analysis.
Tracking analytics is a great way to determine where your leads are coming from and what they are interested in on your website and emails.
There are a couple of things to consider when using HubSpot’s CTA button functionality:
While there isn’t a solution to eliminating the URL appearance of the tracking code or preventing how CTAs contribute to page load speeds, the best option is to ensure you’re using a CTA button for the items you’re actually interested in tracking.
Still want more? In HubSpot, a call to action doesn’t need to be just a button. You have the ability to create a text link call to action or even an image-based call to action. Gone are the days when a webpage was filled with buttons - now you can create a more aesthetically pleasing layout but still keep the tracking ability for each call to action. In fact, testing out whether a button, text, or image call to action encourages more clicks is a great way to boost conversions.
Your website has a main objective - get a potential lead to do business with you. Creating an enticing call to action that makes getting on a call with you an easy decision is a surefire way to boost your company’s revenue!