How HubSpot & WordPress Can Help You Grow Your Business

Anabeth McConnell Anabeth McConnell
December 6, 2021   |   3 min read time
Topics: marketing

A common question we get is: Can you use HubSpot and WordPress together to grow your business?

The short answer: Absolutely!

Let’s dive into a few of the benefits of using HubSpot and WordPress together to help grow your business.

What is HubSpot?

HubSpot is a marketing, sales, service & website platform that helps companies grow traffic, convert leads and close deals. Each hub is powerful alone, but they work even better together to connect your sales & marketing efforts.

What is WordPress?

WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

Now, let’s dive a little deeper into the first question.

How can you use HubSpot and WordPress together to grow your business?

You can use HubSpot’s WordPress plugin to integrate your WordPress website with your HubSpot CRM. When you do this, you’re able to do things like implement HubSpot forms and Live Chat on your website, as well as sync your existing forms and form submissions.

Integrating the HubSpot CRM allows you to track contact activity across your website and your businesses. You’ll be able to see things like the pages your contacts viewed on your site, forms they submitted, conversations they had with your Live Chat, and emails they’ve received from your company, among other things.

For instructions on how to install the HubSpot plugin, you can check out our blog post, Use HubSpot and WordPress Together to Dominate Inbound Marketing.

Integration Features

Contact Management is simplified when you use HubSpot. Whether you decide to use HubSpot’s lead capture tools or you stick with your existing tools, emails you collect on your website will automatically sync with your CRM.

You can quickly add lead generation tools to your website. This means you can create and publish forms and landing pages using the drag-and-drop builder to generate leads on your website.

You can let your website visitors ask you questions as they’re on your website and engage with them by chatting with them in real-time using HubSpot's Live Chat functionality. This helps you to engage with them on a more personal level while being able to quickly answer their questions.

Track Your SEO, Calls To Action & Page Performance of Your WordPress Pages. With HubSpot’s Page Performance reporting feature, you can tell how well all of your web pages are optimized and analyze the effectiveness of your calls to action. This report helps you to determine what actions you need to take to improve your website performance, even if your site is on WordPress!

Why Use HubSpot and WordPress Together?

There are several use cases why a company would choose to build their website in WordPress rather than HubSpot.

Finding a developer to build your WordPress website is easy - there are thousands of agencies that build on this platform. While HubSpot is just as user-friendly, it does require special knowledge of the HubSpot code language so the pool of developers skilled in this language is a lot smaller than WordPress. (Need a team that are HubSpot CMS Experts? We can help!)

With the number of plugins available in the WordPress ecosystem, you can add advanced functionality quickly that would require more custom development using the HubSpot CMS.

Having a great website matters - this is how you connect with your visitors and leads. Your website’s goal - your goal - is to boost conversions. With HubSpot and WordPress together, you are sure to be able to do just that!

Whether you choose to integrate your website within the HubSpot platform or just want to take advantage of some of the features that will help boost your WordPress website - we’re here to help!

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