Create Your Lead Magnet in Canva
September 20, 2021 | 4 min read time
"Every day, thousands of marketers and small business owners create lead magnets to help them grow their email lists. But what is a lead magnet? And how can you use Canva to design one?"
Canva is the perfect tool for creating a lead magnet. It's simple enough that even beginners can get started without too much trouble but powerful enough that it will satisfy the needs of more advanced designers. In this post we'll provide a free template & an easy-to-follow process to start designing your next lead magnet in Canva.
Lead Magnets are an effective technique for gaining a prospect’s contact information. Even if you haven’t heard of the term, “Lead Magnet,” you’re probably already familiar with them - you may have even downloaded one at some point.
A challenge with lead magnets is that it can take quite a bit of time and energy to produce one, especially if you feel you lack design expertise. This is where Canva can come in handy.
If you aren’t familiar with Canva, it is an online graphic design platform that is used to create almost anything - social media graphics, presentations, posters, documents, books, and tons of other visual content. Canva offers a version for free, as well as a Canva Pro and Canva for Enterprise - each with increased levels of stock images and additional functionalities, respectively.
Before we get into Canva, though, it’s important to understand lead magnets.
A lead magnet is a marketing tool that generates leads by offering something of value that you can exchange for a prospect’s contact information. A lead magnet can take the form of an ebook, a template, downloadable assets like resource lists, or a guide/report.
Before you can start designing you have to start writing!
Now it’s time for design. Canva numerous tools and templates to help you create your lead magnets. There is a free version, but you may also consider the Canva Pro version for access to more stock images and the ability to upload your brand fonts and colors to establish your own brand kit.
Congratulations! You have created a lead magnet in Canva and you are now able to add it to your email marketing software and offer it to potential clients.