The Blog

How Your Business Can Succeed with the Flywheel Model


Imagine a giant flywheel. It's huge, heavy, and you look at it a little clueless on where to begin. How do you start pushing this massive wheel? Well, that is your task: to get the flywheel rotating on its axle as fast and as long as possible.

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Say Goodbye to the Inbound Funnel, and Hello to the HubSpot Flywheel


Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects. A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

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