10 Tactics to Help Build Your List for Email Marketing
August 23, 2021 | 2 min read time
Topics: HubSpot marketing
Email marketing is one of the most powerful relationship-building tools giving you a proven way to nurture leads and convert them into long-lasting customers.
Email marketing is a high-impact, low-cost way to deliver your message to current customers and prospects, but without a good email list, a lot of your digital marketing efforts will barely scratch the surface. It doesn’t matter what type of business you have, an email list is the most important element in your marketing strategy.
An email list is a collection of addresses that a business has because customers have submitted their emails and opted to receive content and updates about your company via email.
Email lists can get smaller if members unsubscribe, but they will also continue to collect more addresses through Lead Generation
Boost your email marketing efforts by filling your email list with eager prospects who are excited to hear from you. Although building your list takes some time and effort, it can also be fun and is critical to marketing success in the digital age.