Use HubSpot and WordPress Together to Dominate Inbound Marketing

Anabeth McConnell Anabeth McConnell
September 27, 2021   |   4 min read time
Topics: marketing

Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.

What is Inbound Marketing?

Inbound Marketing is all about creating valuable content and experiences that are tailored to specific audiences. Rather than disruptive marketing, like placing a sales-focused ad in the middle of someone’s TV show, or cold calling, inbound marketing looks more like generating blog posts and social media content that offers advice that benefits the consumer. The focus of inbound marketing is more about building trust and connections with an active audience.

What is HubSpot?

HubSpot offers a full platform of marketing, sales, customer service, and customer relationship management (CRM) software - it’s the foundation so many use to build out their inbound marketing: a one-stop-shop for creating, optimizing, and promoting content, building lead generation funnels, automation for lead nurturing, and analytics throughout the entire consumer process.

And - with 42% of all websites on the internet using WordPress, and 500 new sites being created daily, it’s safe to say that WordPress is the most popular content management system (CMS) platform.

What is WordPress?

WordPress offers you flexibility and freedom to build any kind of website - from an online store, auction site, membership site, blog, you name it! The WordPress block editor allows you to create great-looking pages on your site, and you also have thousands of WordPress themes and plugins available. And not only all of that, but WordPress is also well-designed for search engine optimization (SEO), and can easily be used by both beginners and developers.

Why should you use HubSpot and WordPress together?

While WordPress does have a large amount of flexibility due to its thousands of open-source plugins and there really isn’t a lot you can’t do, there are some situations where it could help to have everything tied together neatly and be able to keep your data in a centralized location. Hubspot can do that!

Because of HubSpot’s inbound marketing framework, you can set up your website so that it sees more traffic by attracting more visitors. You’ll be able to convert those visitors into leads, those leads into customers, and those customers into promoters.  

So, you’ve created your WordPress website. What should you do next?

Step #1 - Install the HubSpot WordPress PlugIn

  • Log into your WordPress website admin dashboard
  • In the left sidebar menu, navigate to Plugins > Add New
  • Search for the HubSpot All-In-One Marketing - Forms, Popups Live Chat plugin
  • In the upper righthand corner, click Install Now
  • Click Activate Plugin
  • In the left sidebar menu, navigate HubSpot
  • Click Log into your account to finish the installation process. If you have not yet set up a HubSpot account yet, you will be prompted to create one.

Step #2 - Use HubSpot to Improve Your WordPress SEO

  • Check your WordPress Visibility Settings. Since WordPress has a setting that allows you to hide your website from search engines, it’s good to check to make sure you haven’t accidentally turned on this feature. To check, go to Settings and Reading.
  • Identify the keywords you’re ranking for and use the suggested keywords tool to look for additional keywords you can use. HubSpot shows standard metrics like monthly volume and keyword difficulty as well as specific metrics like the number of leads generated by organic search traffic. These tools help you to get a better sense of how well your SEO efforts are.
  • On-Page SEO optimization recommendations by HubSpot can also help you to improve SEO and the rankings of existing content.


Step #3 - Use HubSpot to Generate and Track Leads

When you implement lead generation forms throughout your site and track your performance, you’re better able to move prospects through your funnel. Once you’ve captured a lead, you can begin nurturing them through your marketing funnel and track their behavior. HubSpot allows you to track how leads respond - you can determine which pages your leads visit, how they arrived, and where they are in your funnel.

Additional Measures to Consider:

  • Add a CTA from HubSpot on each page of your WordPress website
  • Ensure all of your forms on your website are HubSpot forms, so you can trigger automations and workflows while tracking analytics
  • Set up your email automation in HubSpot
  • Continue to measure your analytics. This will allow you to see which channels are driving the most visits, and how your leads are turning into customers.

Determine where your SEO strengths and weaknesses are on your website. Check out our SEO for beginners blog post here.


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