Use HubSpot and WordPress Together to Dominate Inbound Marketing
September 27, 2021 | 3 min read time
Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.
Inbound Marketing is all about creating valuable content and experiences that are tailored to specific audiences. Rather than disruptive marketing, like placing a sales-focused ad in the middle of someone’s TV show, or cold calling, inbound marketing looks more like generating blog posts and social media content that offers advice that benefits the consumer. The focus of inbound marketing is more about building trust and connections with an active audience.
HubSpot offers a full platform of marketing, sales, customer service, and customer relationship management (CRM) software - it’s the foundation so many use to build out their inbound marketing: a one-stop-shop for creating, optimizing, and promoting content, building lead generation funnels, automation for lead nurturing, and analytics throughout the entire consumer process.
And - with 42% of all websites on the internet using WordPress, and 500 new sites being created daily, it’s safe to say that WordPress is the most popular content management system (CMS) platform.
WordPress offers you flexibility and freedom to build any kind of website - from an online store, auction site, membership site, blog, you name it! The WordPress block editor allows you to create great-looking pages on your site, and you also have thousands of WordPress themes and plugins available. And not only all of that, but WordPress is also well-designed for search engine optimization (SEO), and can easily be used by both beginners and developers.
While WordPress does have a large amount of flexibility due to its thousands of open-source plugins and there really isn’t a lot you can’t do, there are some situations where it could help to have everything tied together neatly and be able to keep your data in a centralized location. Hubspot can do that!
Because of HubSpot’s inbound marketing framework, you can set up your website so that it sees more traffic by attracting more visitors. You’ll be able to convert those visitors into leads, those leads into customers, and those customers into promoters.
So, you’ve created your WordPress website. What should you do next?
When you implement lead generation forms throughout your site and track your performance, you’re better able to move prospects through your funnel. Once you’ve captured a lead, you can begin nurturing them through your marketing funnel and track their behavior. HubSpot allows you to track how leads respond - you can determine which pages your leads visit, how they arrived, and where they are in your funnel.
Determine where your SEO strengths and weaknesses are on your website. Check out our SEO for beginners blog post here.