Email Marketing: The Relationship Long After They’ve Left Your Website
July 27, 2021 | 3 min read time
Email marketing is an effective way to build an authentic connection with the people that keep our businesses alive and growing.
Think of email marketing as having a great conversation. A good conversation attracts the right visitor to your site and allows you to engage with them while you nurture them through the customer lifecycle. We can have these conversations on a number of platforms: Facebook, Twitter, Instagram, and LinkedIn, but don’t underestimate the power of email marketing relationships.
Email marketing is a reliable tactic to influence your leads at every stage of the buyer’s journey. When you allow your email contacts to get to know, like, and trust you, over time you’ll find yourself with more relationships that lead to, “Yes.” Yes to repeat purchases. Yes to referrals. Yes to long-time loyalty.
Email marketing also allows you to control the message, when it goes out, and who receives it. Subscribers have already actively made a decision to give you permission to contact them, which means they’re interested in what you’re offering.
Simply put, email marketing is the process of targeting your audience and customers through email. With email marketing, you’re able to work on boosting conversions and revenue by providing subscribers and customers with valuable information to help them achieve their goals.
You should use email marketing when you want to:
The average person receives over 100 emails per day, which means if you don’t take the time to develop a strategy, your emails could get lost in crowded inboxes or even in the spam folder. Yikes!
Think of the following steps as an outline.
The most important thing to remember when you’re working on your email marketing strategy is to treat your subscribers like humans. Keep the conversation flowing. With this, you’ll be able to reach all of your email marketing goals.