Inbound Blog

Harnessing the Power of Website Analytics: Insights for B2B Growth


For B2B organizations, your website is more than just an online business card. It's a potent instrument for attracting visitors, producing high-quality leads, and fine-tuning your marketing approach. Every visitor, click, and interaction tells a story. Website analytics assist you in deciphering that narrative.

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Crafting CTAs that Convert in the B2B Landscape


You've seen it before — potential clients landing on your page, engaging with your content, but then... they vanish. The culprit? Often, it's lackluster calls to action that fail to captivate or compel.

These seemingly small elements bear the weighty responsibility of guiding your audience from interest to action. Yet, many CTAs get lost in the noise, becoming mere placeholders rather than powerful prompts.

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Website Strategy for B2B Success: Optimizing User Experience


User experience (UX) is no longer a luxury or an afterthought; it's a necessity. Especially in the realm of B2B service-focused businesses, where decisions are made after careful consideration, the website's UX can make or break a potential partnership. Optimizing UX not only drives better engagement but also fosters trust and credibility among your visitors.

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Creating an Impactful B2B Marketing Funnel: From Awareness to Conversion


Do you feel like you're not getting the most out of your marketing efforts? Are you struggling to turn leads into loyal customers? The key to successful marketing is guiding your leads through a well-planned marketing funnel. Let's break down the essential elements of building an effective marketing funnel, from creating awareness to driving conversions.

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Creating Compelling Content: How to Captivate Your B2B Audience


You have a powerful story to tell, an innovative solution to share, and expert knowledge to impart. Captivating your B2B audience is within your grasp. With your own expert knowledge, you can create compelling content that leaves a lasting impact. But how exactly do you captivate your audience? Here are a few key strategies to make your B2B content truly shine:

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Optimizing Your B2B Website for SEO: Key Steps to Improve Rankings


Struggling to attract visitors to your B2B website? Are search engine rankings lower than you'd like? If so, you're not alone. Many businesses find it hard to optimize their sites for SEO. But with the right strategies, you can improve your rankings and get more traffic. In this article, we'll cover the key steps to optimizing your B2B website for SEO, so you can improve your visibility and attract more leads.

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Tips for Crafting an Effective Messaging Framework


If you want your brand to stand out from the competition, you need to craft a messaging framework that resonates with your audience. A well-defined messaging framework will help you communicate your value proposition, mission, and vision in a clear, concise, and compelling way.

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Cut the Clutter: 5 Steps to a Clear Value Proposition for Your Business


In today's hypercompetitive business landscape, cutting through the clutter is crucial for success. As entrepreneurs and business owners, we often find ourselves lost in a sea of products and services vying for attention. How can we stand out from the crowd and establish a clear value proposition that resonates with our target audience? The answer lies in the power of a well-crafted value proposition.

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Crafting Compelling, Engaging Copy That Connects With Your Audience


Crafting copy that truly engages your audience can be a daunting task. It's easy to get lost in a sea of words, struggling to make a meaningful connection. But what if there was a framework that could transform your copywriting game?

Enter the StoryBrand 7-part framework. Crafting engaging copy that connects with your audience is no longer a mystery. With the power of storytelling and a strategic approach, you can unlock the secret to capturing your reader's attention and leaving a lasting impression.

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The Money-Making Secrets to Optimize and Maximize Your Sales Funnel


As a service-based small business owner, you know the importance of optimizing your sales funnel for maximum potential. And while it’s easier said than done, with the right strategies in place, explosive growth is achievable! Read on as we unlock the secrets of creating an effective lead-generation system that will result in increased revenue and success.

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Crafting an Effective Funnel Design That Converts


Every service-based business owner needs to understand the importance of designing an effective funnel that converts. A well-crafted funnel can help you maximize your profits, increase customer lifetime value and create a lasting impression. But how do you go about creating one? 

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Understanding the Benefits of Sales Funnels for Business Growth


Are you a service-based business owner looking to increase your bottom line? Does the concept of sales funnels sound too complicated or intimidating? If so, you’re not alone. Fortunately, this article will provide valuable insight into what a sales funnel is and how it can help drive business growth and success.

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Investing in Your Business Website's User Experience


A well-designed, intuitive website is essential for businesses to reach and engage customers. However, crafting a user experience (UX) that drives users to take action requires taking UX principles seriously. By exploring the basics of UX design, applying effective testing and monitoring strategies, as well as following current best practices, brands can unlock new opportunities by investing in their website’s user experience.

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HubSpot vs WordPress For Small Business


Are you tired of using a CMS for your website that doesn't meet your business needs? If so, it's time to explore your options. Two popular CMS platforms, HubSpot and WordPress, both allow business owners to customize appearance, themes, and functionality but tailored to different business needs. With so many features and benefits to consider, it can be challenging to determine which platform is right for you. In this article, we'll dive into the features between the two platforms to help you decide which CMS offers the better solution for your business needs.

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Master Your Homepage Conversion Optimization


As a service-based company, your website's homepage is often the first point of contact for potential clients. It's your first opportunity to make a great impression and to communicate what you do, who you serve, and why you're the best choice. However, creating a homepage that speaks to your ideal audience and optimizes for conversions can be a challenging task. In this blog post, we'll explore the benefits of optimizing your homepage with conversion-optimized strategies and a clear brand message, and provide some tips on how to get started.

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How to Redesign Your Website Without Hurting Your Page Rankings


Redesigning your website can help give it a fresh, modern look and make it easier for visitors to navigate, but the fear of losing your page rankings is a concern for many business owners. Luckily, there are many design principles that work together to keep things fresh and make your site feel new without sacrificing its function or layout. Here are a few tips on redesigning your website without hurting performance or lowering organic search rankings.

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Choosing A Custom Or Template Web Design: The Pros & Cons


When it comes to creating a website, businesses and individuals have a choice between custom or template web design. Both approaches have their own set of benefits and drawbacks, and it is important to carefully consider the specific needs and goals of the website when deciding which approach to take. In this article, we will explore the pros and cons of custom and template web design, and provide tips for choosing the right approach.

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The What And The How Of A Website Refresh


Updating your website doesn't have to mean a full redesign. A website refresh is a process of reviewing your existing site and identifying areas for improvement that may include some design enhancements, updating copying, or adding/removing sections as needed. It is a great way to rejuvenate a site’s appearance, attract more visitors, and increase user engagement. Don’t just consider a website refresh to be a cosmetic change, but also an opportunity to evaluate and improve on the existing website experience.

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Website Headings and Subheadings: How To Make Them Work For You


Your website's main page heading is one of the first things visitors will see, and it's important to make a good impression. Likewise, subheadings can help guide visitors to the content they're looking for. Here's why website headings and subheadings matter, and how to make sure yours are effective.

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Different Website Content Types To Help Drive Traffic and Engagement


Whether your goal for your website is to increase awareness, generate more leads, or convert more leads into customers, having high-quality content is critical to getting people to not only visit your site but to return to it again. This means that website content development is essential for an effective inbound marketing strategy and will help you create the type of experience your want your website visitors to have.

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How Can I Setup Google Analytics for my HubSpot Website?


Google Analytics is a powerful tool that will allow you to better understand your website traffic. and is beneficial whether you run a large established website, have created a brand new site, or manage a personal blog; it gives you valuable insights so you are able to make data-backed decisions.

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How Can Google Analytics Help Optimize Your Website?


Google Analytics is a powerful tool that can help website owners better understand their site visitors and how they interact with their sites. This information can be used to improve the overall user experience on a website and to make informed decisions about website design and marketing.

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Website Improvement Strategy: How to Make A Site More Successful


How often do you go back and look at your website after launch? Do you have a plan of action for optimizing your website for improvement?

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B2B Website Design: 7 Key Elements of a Good B2B Service Page


An effective B2B website design brings the right traffic to your company's website and engages visitors with informative content that keeps them on your website for longer ultimately, converting visitors to high-quality leads and those leads into high-value sales. 

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How to Design a Better Blog


You are the proud owner of a B2B website, serving as your virtual platform for both your current and future clients. Your homepage and service pages, naturally, serve as the body of your website. However, your blog is a unique place just for customers and leads. Here is your well of inbound marketing content, your newsletter updates, and also any knowledge base you have accumulated through practical content over the months or years that you have been publishing. 

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How Often Should You Update Your Web Design?


Having a website is a necessity for any business. Whether your customers are around the neighborhood or around the world, you need a place for your customers to research more about your company, see what you have to offer and how to contact you for more information. It needs to be efficient, well-branded, and lead your customers where they want to go. But once you have a pretty good web design, how often does it really need to be updated? After all, website features and blogs don't change that much from year to year, right?

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Preparing for Google Analytics 4 - A Definitive Guide


Change is the only constant in today's dynamic world. And if one institution understands and embraces that concept, it's Google.

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Tips for Improving Your Website Design


Do you want more leads for your business? Of course, you do! To generate more leads from your website, you need to make sure you have a website design that is effective in capturing them. 

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Optimize Website For Leads - The Simple Ways to Capture More Leads


In a competitive environment, every business must do whatever it takes to capture more leads. What's the best way to attract new customers or clients for your business? A focused effort is required, not only for developing an effective marketing plan but to analyze and optimize your website. 

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10 Landing Page Best Practices for B2B Engagement


Landing pages are a powerful but often overlooked tool in B2B marketing. In an industry where many, if not most customers need managed accounts rather than buying off the rack, landing pages are the essential step between advertisement and conversion. B2B clients need more than a product listing to form a new vendor or provider partnership, and often require further research before even beginning the process. Your landing pages can serve as niche and targeted service pages, special offer details, or simple content conversions for lead-generating downloadables.

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What Type of Blog Navigation Should I Use On My HubSpot Blog?


We all know blogs are an excellent way to create SEO-focused content at each stage of the buyer’s journey. An area that leaves many people confused is how to create a better user experience for a blog visitor to scroll through all the articles you have written.

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Website Speed-Why You Should Prioritize it During Your Website Design


Speed is a huge factor in website design. Nobody likes to wait around for a slow website to load, and that's why it's important to prioritize website speed during your design process. However, you don't want to sacrifice quality for speed.

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Does Your Website Navigation Align With The Buyer's Journey?


When researching or making a purchase decision, potential buyers are looking for specific information based on where they are at in their buyer’s journey. Your website visitors tend to follow a rational behavior pattern as they select, investigate, as well as evaluate solution options to enhance their lives. This pattern is known as the buyer's journey.

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How to Create an Inbound Website That Generates Leads and Sales


A website is more than just a place where your customers can find information about your company. It's an opportunity to engage and convert them into loyal buyers. It's essential that your site has what it takes to attract and retain visitors.

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Website Optimization: Step-by-Step Guide to Updating Your Website


Website optimization is essential in staying current with the latest trends and developments in web design. It helps you stay on top of things, and it also allows you to make changes that are easy for visitors to see and understand.

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Website Redesign - Essential Steps to Prep for a Successful Redesign


Website redesign is one of the most rewarding projects any growth-focused business can undertake. It optimizes your site for findability, improves responsiveness, gives you more control over how users experience your brand, among other benefits.

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Website Redesign: How long will it take?


For a redesign that’s done right, let’s see what you should expect through the website redesign process.

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How HubSpot & WordPress Can Help You Grow Your Business


A common question we get is: Can you use HubSpot and WordPress together to grow your business?

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Increase Website Organic Traffic With Your Blog


There are so many reasons for businesses to have a blog, but one that really stands out is increasing your organic search traffic. I mean, who doesn’t want that, right?

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Are You Ready For Your Holiday Marketing Campaign?


The holiday season is here! If you’re like most marketers, you’re gearing up to finish the year off strong. Planning your holiday campaign is something you don’t want to do last minute.

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15 Email Marketing Tips to Improve Email Open & Clickthrough Rates


Email marketing is one of the most cost-effective ways to grow your business and one of the most effective ways to generate leads, nurture relationships, and increase sales. But despite its effectiveness, good email marketing can be tricky as it can require some time and effort to get it right. Here are 15 tips for marketers on how you can improve your open and click through rates and lead generation tactics through better email marketing practices.

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Your Guide to Customer Segmentation


Do you think that all prospects are the same? If so, then your marketing strategy is probably not working. It's time to get specific about who you're targeting with your content and why they should buy from you. With this guide, we'll show you how to segment your customer base into different groups in order to market more effectively.

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Best Practices for Conversion-Focused Landing Pages


Your landing page is your first chance to make an impression, so it's important that you don't leave anything out. We'll go over the most important elements for conversion-focused landing pages with tips on how to create them.

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Use HubSpot and WordPress Together to Dominate Inbound Marketing


Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.

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Create Your Lead Magnet in Canva


"Every day, thousands of marketers and small business owners create lead magnets to help them grow their email lists. But what is a lead magnet? And how can you use Canva to design one?"

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Learn How to Leverage HubSpot's SEO Tool and Google PageSpeed Insights


If you haven't used HubSpot's SEO tool or Google PageSpeed Insights you're missing out on some critical recommendations to make your website faster and more accessible in search engines. Most of the recommendations are technical so they will need to be done by a skilled developer but there are some content recommendations that can be done by someone familiar with the HubSpot page editor.

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10 Tactics to Help Build Your List for Email Marketing


Email marketing is one of the most powerful relationship-building tools giving you a proven way to nurture leads and convert them into long-lasting customers.

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Choosing an Email Marketing Software That’s Right for Your Business


Email marketing is a pretty big deal. If you’re engaging with existing customers or new prospects, you’ll need an email marketing tool that will help you manage your email lists and campaigns as well as help you connect with the right audience at the right time.

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Collect the Right Data with Custom HubSpot Forms


Forms are data collectors, plain and simple. HubSpot’s web forms will help you track leads, follow up with current and potential clients, have better insight into your buyer personas, and enhance user experience while providing your leads with the information, services, and products they’re looking for.

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Email Marketing: The Relationship Long After They’ve Left Your Website


Email marketing is an effective way to build an authentic connection with the people that keep our businesses alive and growing.

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Create Valuable Content Marketing with a Resource Center


Content is often talked about as the king of marketing, but that doesn't mean you should stop pushing yourself. With your HubSpot website you have a near-limitless number of ways to execute content strategies and promote products or services with articles, blog posts, videos, and more--but if you're looking for an even higher level way to create content then consider building a resource center!

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Personalize the Buyer's Journey with Smart Modules


Through HubSpot’s Smart Modules, you can customize your user experience and truly tailor it to their needs. No longer will they have to wade through information that is not relevant just because of the nature of how a company operates—you are able to provide them with meaningful content for when they need it most.

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Encourage the Decision Stage with HubSpot's CTA Functionality


With HubSpot’s CTA functionality, you can personalize, test, and optimize your call to action to convert more of your visitors into qualified leads.

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What You're Missing in Your Website Copy


The look and feel of your website may be fantastic, but if your website copy isn’t resonating with prospective clients, you aren’t going to get many leads. When reviewing your current copy or drafting new copy, keep these things in mind.

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HubSpot SEO for Beginners: A Crash Course


Before you build an SEO strategy in HubSpot, it’s important to understand what factors are the most important.

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How to Give Constructive Development Feedback to a HubSpot Developer


Have you ever thought about how to provide constructive feedback to your website developer? The process of providing your feedback can make all the difference in how well your HubSpot website objectives are met and how well your project stays with its timeline and budget.

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6 Reasons Why Your Website & Content Aren't Ranking Well


The goal of a search engine is to provide the most valuable information based on the provided search terms. 

As a company, one of your main website goals is most likely to rank number one on the search engine results page (or at least on the first page).

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Why the HubSpot WordPress Plugin is a Game Changer


If your current site is already on WordPress you can still benefit from the value HubSpot can provide in your marketing efforts. Learn how the HubSpot WordPress plugin can help you boost your website value.

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First Contentful Paint (FCP): What is it and How Can it Be Fixed?


First contentful paint (FCP): what is it and how can it be fixed?

To understand exactly what the first content paint is, let’s look at the definition given from Mozilla :
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On-Page SEO: Why It’s So Important For Your Clients in 2021


First Off, What is On-Page SEO?

On-Page SEO is the practical advancement of the optimization of a single website page for search engines and users.

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Page Experience: Generate More Revenue From Your Current Clients


Marketers right now are prepping for the new Google Algorithm set in early 2021. It's the first of its kind in the fact that Google has already told us what they're going to be making adjustments for.

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Website Update: 7 Simple Steps to Update Your HubSpot Website


With decreasing attention spans through the digital age, you now have as little as 5 seconds to make an impression on your webpage viewers before they click away to another site.

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15 Factors to Consider When Choosing a Web Design Agency


Can you believe that almost half of all small businesses don't even have a website?

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12 Signs Your Business Needs a HubSpot Website Redesign


Is your website not performing or converting the way you want it to? Find out here the 12 signs you need a HubSpot website redesign.

If you are thinking about what your next big business move should be, maybe you should consider a Hubspot website redesign. 

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Estimated service costs for a website redesign in HubSpot


A website is a business card and virtual storefront rolled into one.

Without a website, your business might as well not exist, as it’s one of the first places that people will look when researching your niche and/or company. There are plenty of statistics available to show that companies interested in your services are looking at social media channels, your website, and a handful of other resources like online reviews to make sure that your services are going to solve their problem.

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A complete guide to change Google ranking factors on a HubSpot website


As a marketer, it can take a lot of time to update all the right Google ranking factors on a website. You may be searching for "how to check google ranking of my website" and realizing that figuring that out is costing you time and money.

It can also be challenging to align your marketing goals with your own website design. Some of your goals probably are right in line with Google's. If you want to get traffic, anyways.

So we took the ranking factors outlined in Backlinko’s post “Google’s 200 Ranking Factors: The Complete List (2020)” and showed you exactly how to make each of those changes to your HubSpot website. SEO in your HubSpot design doesn’t have to be so difficult.

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Powerful tools for UX/UI research and better website design


If you’re reading this, you probably already have a good idea in mind of what you’re looking for in your marketing.

Or, you’re looking to understand more about how to empower your website. One of the best ways to do this is by studying your user experience (UX) and gauging how the user interface (UI) is affecting your website’s visitors.

Ultimately, you can get these visitors to convert more by understanding how they are utilizing your website.

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Designing Forms For Lead Generation


I had a mentor a few years ago who said something that really stuck with me. He said, "all money flows through forms". This was so simple and so obvious that I didn't understand the implications at first. Instead of looking at forms as static elements on par with other page elements, this statement implies that forms are THE most important element. Of  course, the content goes hand in hand with forms - if you don't have the content people want they won't be using your forms - but the ideal user flow culminates in some sort of form submission. Below, I outline three design concepts to elevate your form design and improve form submission rates.

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6 Workflow Ideas for Keeping Your HubSpot CRM Clean & Organized


We know when multiple people and departments are working in your HubSpot portal things can get a little messy. Consider some of these ideas for cleaning up your HubSpot CRM.

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Nurturing leads in HubSpot (in 2020): The ultimate guide


Nurturing Leads in HubSpot (in 2020): The ultimate guide

All right, so you already have a winning lead generation device: HubSpot.

But how do you increase your close rate? The truth is, in most cases, whether B2B or B2C, consumers won’t buy right away. Instead, they’re going to need some time to decide if your product is right for them.

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Designing HubSpot workflows to work for your website


Chapter 1: Introduction to HubSpot workflows (and why they’re so important to lead generation)

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3 Custom Module Guidelines Your HubSpot Developer Should Be Following


When we approach projects that require custom modules (hint: most projects do), we consider the end users AND the content editors. We not only have to build a module that correctly displays the content to the end user, we also have to consider how our module displays to content editors in the page editor.

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An Easy Way to Create Your Website Content


One of the biggest hurdles we run into during a website development project is collecting website content.

The biggest hurdle for clients? Staring at a blank document and trying to figure out what words are the most effective to gain leads. How do you write effective copy?

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Customization of form submission redirects


Warning: This post assumes some technical know-how.  On a scale of 1 - 10 (1 being my Mom and 10 being that awkward kid in high school that was really pale and is now a billionaire) this assumes you are a 4.

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17 fast changes for your HubSpot website SEO in 2020


Your website is one of the most powerful tools you can use to generate new leads and create new customers.

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Create a form in your HubSpot portal


Watch this video for a basic tutorial on how to create a form in your HubSpot portal.

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Get More Leads with Your HubSpot Website: A Complete Guide


Why is growing a small business so difficult? According to the Small Business Administration, about one-third of small businesses fail within the first two years. But why?

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Build your own HubSpot Call to Action button


In your inbound marketing experience, you're going to have to create a few calls to action. But what is a call to action? 

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The Importance of Content First Design


What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

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HubSpot Custom Modules: Leverage 'Help' text and boolean fields


As dedicated HubSpot developers, one of our main goals is to produce the best possible content editing experience, not just for us as we're building out the site, but for whoever comes along in the future to edit content.

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Inbound Design Studio is now Inbound Design Partners!


That's right - we have exciting news that we've officially changed our company name to Inbound Design Partners! 

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HubSpot website launch: 'Go-Live' checklist


When you're finally done with development and the launch date is just around the corner, it's always a good idea to do a final review before going live.

Invest some time in the review but don't overthink it - a few hours should be sufficient.

The obvious review process will split responsibilities between the frontend and the backend and depending on the scope of the project, it might be a good idea to expand on these categories to ensure a thorough review.

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When NOT to use HubSpot call to action buttons


We all want analytics on EVERYTHING - Views, Click Rate, Clicks, Submission Rate, Submissions. However, how do you determine the best practices for when to use HubSpot call to action buttons and when NOT to use HubSpot call to action buttons?

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What 'mixed content' is and how it can affect your HubSpot website


Take yourself back to high school. Your parents are out of town so of course you're going to invite some friends over. Maybe you'll have some pizza and watch Adam Sandler movies (the ones from the 90s when he actually cared about being funny).

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Limitations of migrating your website off HubSpot’s CMS


I’ve had countless discussions with potential clients who are contemplating migrating their website to HubSpot’s CMS and ask the same question: "What will happen down the road if we decide we want to migrate our website off HubSpot?"

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How to become a HubSpot developer


Any agency that specializes in HubSpot development will tell you it’s hard to find folks with the right skillset.  HubSpot has grown quite a bit in the past few years but it’s still a “David” to the WordPress Goliath (a much more expensive David but a David nonetheless). However, I can tell you from firsthand experience that the demand for HubSpot developers is growing fast. I don’t know that I can say the same for WordPress. In short, this is a great time to get the skills needed to help fill the talent void.

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Creating HubSpot modules for portability


When I first started out, I created the same HubSpot module over and over again because I didn't structure it in a way that would make it easily portable between portals. Lesson learned.

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Content editing in HubSpot: Plain Text vs. Rich Text


Ah, yes, the age-old dilemma of plain text field vs. rich text field. A question almost as important as "paper or plastic" but without the environmental implications.If you've ever built out templates or created custom modules in HubSpot you've undoubtedly come across this issue.

Ultimately, this decision relies heavily on the end user's desired involvement. If they're more "hands off", the best solution might be a plain text field. If the end user wants more control and flexibility, a rich text field is the obvious choice. This is where it pays off to do a little planning before development.

Consider the end user's preference when choosing text fields.

Of course, there are obvious downsides to using rich text fields. Inline styling is not considered "best practice" and generally avoided outside development.

Also, if the end user isn't familiar with a rich text editor they may need training and the chances of them disrupting the design layout greatly increase.

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Lighter is coming. What does it mean for website design?


Lighter is coming. What does that mean for your mobile traffic?

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Top 5 HubSpot design integrations to be thankful for


As fall blends into winter bringing the return of Pumpkin Spice everything, brisk mornings and colorful foliage, we find a time to be thankful and reflective on what the past year has brought us.

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How will voice search change your HubSpot website design?


Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.

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How Your Business Can Succeed with the Flywheel Model


Imagine a giant flywheel. It's huge, heavy, and you look at it a little clueless on where to begin. How do you start pushing this massive wheel? Well, that is your task: to get the flywheel rotating on its axle as fast and as long as possible.

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Say Hello to the HubSpot Flywheel


Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects.

A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

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How HubSpot Automated Marketing Improves Your Life


As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.

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How to Know HubSpot is Right for Your Client


{Insert a number here}, and chances are, there are more platforms available to provide to your clients than that. It's pretty great to live in a world where there is almost always a solution to the problem you have.

Except when the problem is that you have too many solutions.

So how do we choose?

Should we just say "it depends" and move forward? How do you know when HubSpot is the right solution for your client? Let's lay it out for you.

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5 Simple Ways to Define & Maintain Your Brand Voice


Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

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How do you market an intangible product?


There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell them. It has volume, mass, and all that physics stuff.

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Increasing Revenue Through the Buyer's Journey


If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.

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5 Easy Ways to Increase Lead Conversion on Your Website


If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

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Rank Higher within Search Results with Pillar Pages


Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

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