The Blog

Why the HubSpot WordPress Plugin is a Game Changer

If your current site is already on WordPress you can still benefit from the value HubSpot can provide in your marketing efforts. Learn how the HubSpot WordPress plugin can help you boost your website value.

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First Contentful Paint (FCP): What is it and How Can it Be Fixed?

First contentful paint (FCP): what is it and how can it be fixed?

To understand exactly what the first content paint is, let’s look at the definition given from Mozilla :
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On-Page SEO [Experience]: Why It’s So Important For Your Clients in 2021

First Off, What is On-Page SEO?

On-Page SEO is the practical advancement of the optimization of a single website page for search engines and users.

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Page Experience: Generate More Revenue From Your Current Clients

Marketers right now are prepping for the new Google Algorithm set in early 2021. It's the first of its kind in the fact that Google has already told us what they're going to be making adjustments for.

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Website Update: 7 Simple Steps to Update Your HubSpot Website

With decreasing attention spans through the digital age, you now have as little as 5 seconds to make an impression on your webpage viewers before they click away to another site.

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15 Factors to Consider When Choosing a Web Design Agency

Can you believe that almost half of all small businesses don't even have a website?

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12 Signs Your Business Needs a HubSpot Website Redesign

Is your website not performing or converting the way you want it to? Find out here the 12 signs you need a HubSpot website redesign.

If you are thinking about what your next big business move should be, maybe you should consider a Hubspot website redesign. 

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Estimated service costs for a website redesign in HubSpot

A website is a business card and virtual storefront rolled into one.

Without a website, your business might as well not exist, as it’s one of the first places that people will look when researching your niche and/or company. There are plenty of statistics available to show that companies interested in your services are looking at social media channels, your website, and a handful of other resources like online reviews to make sure that your services are going to solve their problem.

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A complete guide to change Google ranking factors on a HubSpot website

As a marketer, it can take a lot of time updating all the right Google ranking factors into a website. Figuring out exactly how to do it can be costly.

It can also be challenging to align your marketing goals with your own website design. Some of your goals probably are right in line with Google's. If you want to get traffic, anyways.

So we took the ranking factors outlined in Backlinko’s post “Google’s 200 Ranking Factors: The Complete List (2020)” and showed you exactly how to make each of those changes to your HubSpot website. SEO in your HubSpot design doesn’t have to be so difficult.

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Powerful tools for UX/UI research and better website design

If you’re reading this, you probably already have a good idea in mind of what you’re looking for in your marketing.

Or, you’re looking to understand more about how to empower your website. One of the best ways to do this is by studying your user experience (UX) and gauging how the user interface (UI) is affecting your website’s visitors.

Ultimately, you can get these visitors to convert more by understanding how they are utilizing your website.

Make an adjustment, add new content, make sure that stale content is removed or updated. Then update.

The good news: it’s not extremely complicated. Simplicity is genius, right?

There are some concepts that have been intermingled over-and-over. For instance, the use of UX and UI.

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Designing Forms For Lead Generation

I had a mentor a few years ago who said something that really stuck with me. He said, "all money flows through forms". This was so simple and so obvious that I didn't understand the implications at first. Instead of looking at forms as static elements on par with other page elements, this statement implies that forms are THE most important element. Of  course, the content goes hand in hand with forms - if you don't have the content people want they won't be using your forms - but the ideal user flow culminates in some sort of form submission. Below, I outline three design concepts to elevate your form design and improve form submission rates.

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6 Workflow Ideas for Keeping Your HubSpot CRM Clean & Organized

We know when multiple people and departments are working in your HubSpot portal things can get a little messy. Consider some of these ideas for cleaning up your HubSpot CRM.

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Nurturing leads in HubSpot (in 2020): The ultimate guide

Nurturing Leads in HubSpot (in 2020): The ultimate guide

Alright, so you already have a winning lead generation device: HubSpot.

But how do you increase your close rate? The truth is, in most cases, whether B2B or B2C, consumers won’t buy right away. Instead, they’re going to need some time to decide if your product is right for them.

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Designing HubSpot workflows to work for your website

Chapter 1
Introduction to HubSpot workflows (and why they’re so important to lead generation)

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3 Custom Module Guidelines Your HubSpot Developer Should Be Following

When we approach projects that require custom modules (hint: most projects do), we consider the end users AND the content editors. We not only have to build a module that correctly displays the content to the end user, we also have to consider how our module displays to content editors in the page editor.

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An Easy Way to Create Your Website Content

One of the biggest hurdles we run into during a website development project is collecting website content.

The biggest hurdle for clients? Staring at a blank document and trying to figure out what words are the most effective to gain leads. How do you write effective copy?

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Customization of form submission redirects

Warning: This post assumes some technical know-how.  On a scale of 1 - 10 (1 being my Mom and 10 being that awkward kid in high school that was really pale and is now a billionaire) this assumes you are a 4.

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17 fast changes for your HubSpot website SEO in 2020

Your website is one of the most powerful tools you can use to generate new leads and create new customers.

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Create a form in your HubSpot portal

Watch this video for a basic tutorial on how to create a form in your HubSpot portal.

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Get More Leads with Your HubSpot Website: A Complete Guide

Why is growing a small business so difficult? According to the Small Business Administration, about one-third of small businesses fail within the first two years. But why?

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Build your own HubSpot Call to Action button

In your inbound marketing experience, you're going to have to create a few calls to action. But what is a call to action? 

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The Importance of Content First Design

What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

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HubSpot Custom Modules: Leverage 'Help' text and boolean fields

As dedicated HubSpot developers, one of our main goals is to produce the best possible content editing experience, not just for us as we're building out the site, but for whoever comes along in the future to edit content.

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Inbound Design Studio is now Inbound Design Partners!

That's right - we have exciting news that we've officially changed our company name to Inbound Design Partners! 

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HubSpot website launch: 'Go-Live' checklist

When you're finally done with development and the launch date is just around the corner, it's always a good idea to do a final review before going live.

Invest some time in the review but don't overthink it - a few hours should be sufficient.

The obvious review process will split responsibilities between the frontend and the backend and depending on the scope of the project, it might be a good idea to expand on these categories to ensure a thorough review.

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When NOT to use HubSpot call to action buttons

We all want analytics on EVERYTHING - Views, Click Rate, Clicks, Submission Rate, Submissions. However, how do you determine the best practices for when to use HubSpot call to action buttons and when NOT to use HubSpot call to action buttons?

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What 'mixed content' is and how it can affect your HubSpot website

Take yourself back to high school. Your parents are out of town so of course you're going to invite some friends over. Maybe you'll have some pizza and watch Adam Sandler movies (the ones from the 90s when he actually cared about being funny).

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Limitations of migrating your website off HubSpot’s CMS

I’ve had countless discussions with potential clients who are contemplating migrating their website to HubSpot’s CMS and ask the same question: "What will happen down the road if we decide we want to migrate our website off HubSpot?"

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How to become a HubSpot developer

Any agency that specializes in HubSpot development will tell you it’s hard to find folks with the right skillset.  HubSpot has grown quite a bit in the past few years but it’s still a “David” to the Wordpress Goliath (a much more expense David but a David nonetheless). However, I can tell you from firsthand experience that the demand for HubSpot developers is growing fast. I don’t know that I can say the same for WordPress. In short, this is a great time to get the skills needed to help fill the talent void.

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Creating HubSpot modules for portability

I don't know how many times I've created the same HubSpot module over and over again because I didn't structure it in a way that would make it easily portable between portals.

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Content editing in HubSpot: Plain Text vs. Rich Text

Ah, yes, the age-old dilemma of plain text field vs. rich text field. A question almost as important as "paper or plastic" but without the environmental implications.If you've ever built out templates or created custom modules in HubSpot you've undoubtedly come across this issue.

Ultimately, this decision relies heavily on the end user's desired involvement. If they're more "hands off", the best solution might be a plain text field. If the end user wants more control and flexibility, a rich text field is the obvious choice. This is where it pays off to do a little planning before development.

Consider the end user's preference when choosing text fields.

Of course, there are obvious downsides to using rich text fields. Inline styling is not considered "best practice" and generally avoided outside development.

Also, if the end user isn't familiar with a rich text editor they may need training and the chances of them disrupting the design layout greatly increase.

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Lighter is coming. What does it mean for website design?

Lighter is coming. What does that mean for your mobile traffic?

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Top 5 HubSpot design integrations to be thankful for

As fall blends into winter bringing the return of Pumpkin Spice everything, brisk mornings and colorful foliage, we find a time to be thankful and reflective on what the past year has brought us.

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How will voice search change your HubSpot website design?

Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.

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How Your Business Can Succeed with the Flywheel Model

Imagine a giant flywheel. It's huge, heavy, and you look at it a little clueless on where to begin. How do you start pushing this massive wheel? Well, that is your task: to get the flywheel rotating on its axle as fast and as long as possible.

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Say Hello to the HubSpot Flywheel

Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects.

A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

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How HubSpot Automated Marketing Improves Your Life

As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.

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How to Know HubSpot is Right for Your Client

{Insert a number here}, and chances are, there are more platforms available to provide to your clients than that. It's pretty great to live in a world where there is almost always a solution to the problem you have.

Except when the problem is that you have too many solutions.

So how do we choose?

Should we just say "it depends" and move forward? How do you know when HubSpot is the right solution for your client? Let's lay it out for you.

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5 Simple Ways to Define & Maintain Your Brand Voice

Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

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How do you market an intangible product?

There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell it. It has volume, mass, all that physics stuff.

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Increasing Revenue Through the Buyer's Journey

If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.

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5 Easy Ways to Increase Lead Conversion on Your Website

If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

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Rank Higher within Search Results with Pillar Pages

Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

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SEO: How to Use Your HubSpot Web Design as a Sales Tool

Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.

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How to Succeed by Repurposing Blog Content

If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.

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How the GDPR Will Affect Your Facebook Ads

If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.

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Elements of a Successful Web Font

When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.

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5 Tips to Align Your Marketing With Your Website

If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).

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The Key to a Successful Ad Campaign: A Successful Landing Page

Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.

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5 Essential Qualities of Great Logo Design


Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.

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How to Choose the Right Stock Photo

Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.

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10 Web Design Trends to Watch

We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.

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5 Fundamentals of Creating Engaging Website Content

We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.

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How Effective Website Design Contributes to Your Business

You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redesigned your site a couple years ago. Is a new website design something that will continue to better my business? Total website traffic keeps growing globally, and consumer behavior changes all the time, so designs and websites need to be updated often. There are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

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4 Important Videos to Make You a Better Marketing Manager

Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?

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7 Awesome HubSpot Integrations to Spice Up Your Workflows

HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

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Which NFC Team Is Your Marketing Medium?

Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.

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Marketing Automation: Why Just Loving Your Clients Works Better

Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.

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Content Marketing is Evolving: Why You Shouldn't Be Scared

So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

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Design an Experience

There was a time once when if you just had a website you were miles ahead of your competition, but that time has passed, a long, long, long time ago. It's no longer enough to have a just a website, you need to immerse your visitor in an experience, you need to leave an impression on your visitor, create an emotion and leave a memory. If you don't, you're just another website amongst millions of others.

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4 Data Tools All Marketers Need in Their Tool Box

Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining has become a way to engage audiences in a more valuable way, and increase their attention.

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10 Breakthrough Tools for Marketers Using Infographics and Design

You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.

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How to Create the Perfect Email Marketing Campaign in HubSpot

Automated email marketing is worth the hassle, but don't get discouraged when your first email campaign isn't perfect at launch. I'll tell you why later. Don't worry, when putting together your first automated marketing  starting an email campaign, just know that it will not be perfect at launch. We'll tell you why later.

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Why We Love Marketing Automation [and You Should Too]

Marketing Automation has been such a hot topic for the last decade. Giving companies the ability to market their business and develop new customers, all automatically, it's no secret why it works for them.

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