Inbound Blog

Crafting copy that truly engages your audience can be a daunting task. It's easy to get lost in a sea of words, struggling to make a meaningful connection. But what if there was a framework that could transform your copywriting game?

Enter the StoryBrand 7-part framework. Crafting engaging copy that connects with your audience is no longer a mystery. With the power of storytelling and a strategic approach, you can unlock the secret to capturing your reader's attention and leaving a lasting impression.

As a service-based small business owner, you know the importance of optimizing your sales funnel for maximum potential. And while it’s easier said than done, with the right strategies in place, explosive growth is achievable! Read on as we unlock the secrets of creating an effective lead-generation system that will result in increased revenue and success.

Every service-based business owner needs to understand the importance of designing an effective funnel that converts. A well-crafted funnel can help you maximize your profits, increase customer lifetime value and create a lasting impression. But how do you go about creating one? 

Are you a service-based business owner looking to increase your bottom line? Does the concept of sales funnels sound too complicated or intimidating? If so, you’re not alone. Fortunately, this article will provide valuable insight into what a sales funnel is and how it can help drive business growth and success.

A well-designed, intuitive website is essential for businesses to reach and engage customers. However, crafting a user experience (UX) that drives users to take action requires taking UX principles seriously. By exploring the basics of UX design, applying effective testing and monitoring strategies, as well as following current best practices, brands can unlock new opportunities by investing in their website’s user experience.

Are you tired of using a CMS for your website that doesn't meet your business needs? If so, it's time to explore your options. Two popular CMS platforms, HubSpot and WordPress, both allow business owners to customize appearance, themes, and functionality but tailored to different business needs. With so many features and benefits to consider, it can be challenging to determine which platform is right for you. In this article, we'll dive into the features between the two platforms to help you decide which CMS offers the better solution for your business needs.

As a service-based company, your website's homepage is often the first point of contact for potential clients. It's your first opportunity to make a great impression and to communicate what you do, who you serve, and why you're the best choice. However, creating a homepage that speaks to your ideal audience and optimizes for conversions can be a challenging task. In this blog post, we'll explore the benefits of optimizing your homepage with conversion-optimized strategies and a clear brand message, and provide some tips on how to get started.

Redesigning your website can help give it a fresh, modern look and make it easier for visitors to navigate, but the fear of losing your page rankings is a concern for many business owners. Luckily, there are many design principles that work together to keep things fresh and make your site feel new without sacrificing its function or layout. Here are a few tips on redesigning your website without hurting performance or lowering organic search rankings.

When it comes to creating a website, businesses and individuals have a choice between custom or template web design. Both approaches have their own set of benefits and drawbacks, and it is important to carefully consider the specific needs and goals of the website when deciding which approach to take. In this article, we will explore the pros and cons of custom and template web design, and provide tips for choosing the right approach.

Updating your website doesn't have to mean a full redesign. A website refresh is a process of reviewing your existing site and identifying areas for improvement that may include some design enhancements, updating copying, or adding/removing sections as needed. It is a great way to rejuvenate a site’s appearance, attract more visitors, and increase user engagement. Don’t just consider a website refresh to be a cosmetic change, but also an opportunity to evaluate and improve on the existing website experience.

Your website's main page heading is one of the first things visitors will see, and it's important to make a good impression. Likewise, subheadings can help guide visitors to the content they're looking for. Here's why website headings and subheadings matter, and how to make sure yours are effective.

Whether your goal for your website is to increase awareness, generate more leads, or convert more leads into customers, having high-quality content is critical to getting people to not only visit your site but to return to it again. This means that website content development is essential for an effective inbound marketing strategy and will help you create the type of experience your want your website visitors to have.

Google Analytics is a powerful tool that will allow you to better understand your website traffic. and is beneficial whether you run a large established website, have created a brand new site, or manage a personal blog; it gives you valuable insights so you are able to make data-backed decisions.

Google Analytics is a powerful tool that can help website owners better understand their site visitors and how they interact with their sites. This information can be used to improve the overall user experience on a website and to make informed decisions about website design and marketing.

How often do you go back and look at your website after launch? Do you have a plan of action for optimizing your website for improvement?

An effective B2B website design brings the right traffic to your company's website and engages visitors with informative content that keeps them on your website for longer ultimately, converting visitors to high-quality leads and those leads into high-value sales. 

You are the proud owner of a B2B website, serving as your virtual platform for both your current and future clients. Your homepage and service pages, naturally, serve as the body of your website. However, your blog is a unique place just for customers and leads. Here is your well of inbound marketing content, your newsletter updates, and also any knowledge base you have accumulated through practical content over the months or years that you have been publishing. 

Having a website is a necessity for any business. Whether your customers are around the neighborhood or around the world, you need a place for your customers to research more about your company, see what you have to offer and how to contact you for more information. It needs to be efficient, well-branded, and lead your customers where they want to go. But once you have a pretty good web design, how often does it really need to be updated? After all, website features and blogs don't change that much from year to year, right?

Change is the only constant in today's dynamic world. And if one institution understands and embraces that concept, it's Google.

Do you want more leads for your business? Of course, you do! To generate more leads from your website, you need to make sure you have a website design that is effective in capturing them. 

In a competitive environment, every business must do whatever it takes to capture more leads. What's the best way to attract new customers or clients for your business? A focused effort is required, not only for developing an effective marketing plan but to analyze and optimize your website. 

Landing pages are a powerful but often overlooked tool in B2B marketing. In an industry where many, if not most customers need managed accounts rather than buying off the rack, landing pages are the essential step between advertisement and conversion. B2B clients need more than a product listing to form a new vendor or provider partnership, and often require further research before even beginning the process. Your landing pages can serve as niche and targeted service pages, special offer details, or simple content conversions for lead-generating downloadables.

We all know blogs are an excellent way to create SEO-focused content at each stage of the buyer’s journey. An area that leaves many people confused is how to create a better user experience for a blog visitor to scroll through all the articles you have written.

Speed is a huge factor in website design. Nobody likes to wait around for a slow website to load, and that's why it's important to prioritize website speed during your design process. However, you don't want to sacrifice quality for speed.

When researching or making a purchase decision, potential buyers are looking for specific information based on where they are at in their buyer’s journey. Your website visitors tend to follow a rational behavior pattern as they select, investigate, as well as evaluate solution options to enhance their lives. This pattern is known as the buyer's journey.

A website is more than just a place where your customers can find information about your company. It's an opportunity to engage and convert them into loyal buyers. It's essential that your site has what it takes to attract and retain visitors.

Website optimization is essential in staying current with the latest trends and developments in web design. It helps you stay on top of things, and it also allows you to make changes that are easy for visitors to see and understand.

Website redesign is one of the most rewarding projects any growth-focused business can undertake. It optimizes your site for findability, improves responsiveness, gives you more control over how users experience your brand, among other benefits.

For a redesign that’s done right, let’s see what you should expect through the website redesign process.

A common question we get is: Can you use HubSpot and WordPress together to grow your business?

There are so many reasons for businesses to have a blog, but one that really stands out is increasing your organic search traffic. I mean, who doesn’t want that, right?

The holiday season is here! If you’re like most marketers, you’re gearing up to finish the year off strong. Planning your holiday campaign is something you don’t want to do last minute.

Email marketing is one of the most cost-effective ways to grow your business and one of the most effective ways to generate leads, nurture relationships, and increase sales. But despite its effectiveness, good email marketing can be tricky as it can require some time and effort to get it right. Here are 15 tips for marketers on how you can improve your open and click through rates and lead generation tactics through better email marketing practices.

Do you think that all prospects are the same? If so, then your marketing strategy is probably not working. It's time to get specific about who you're targeting with your content and why they should buy from you. With this guide, we'll show you how to segment your customer base into different groups in order to market more effectively.

Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.

"Every day, thousands of marketers and small business owners create lead magnets to help them grow their email lists. But what is a lead magnet? And how can you use Canva to design one?"

Email marketing is one of the most powerful relationship-building tools giving you a proven way to nurture leads and convert them into long-lasting customers.

Email marketing is a pretty big deal. If you’re engaging with existing customers or new prospects, you’ll need an email marketing tool that will help you manage your email lists and campaigns as well as help you connect with the right audience at the right time.

Forms are data collectors, plain and simple. HubSpot’s web forms will help you track leads, follow up with current and potential clients, have better insight into your buyer personas, and enhance user experience while providing your leads with the information, services, and products they’re looking for.

Email marketing is an effective way to build an authentic connection with the people that keep our businesses alive and growing.

Content is often talked about as the king of marketing, but that doesn't mean you should stop pushing yourself. With your HubSpot website you have a near-limitless number of ways to execute content strategies and promote products or services with articles, blog posts, videos, and more--but if you're looking for an even higher level way to create content then consider building a resource center!

Through HubSpot’s Smart Modules, you can customize your user experience and truly tailor it to their needs. No longer will they have to wade through information that is not relevant just because of the nature of how a company operates—you are able to provide them with meaningful content for when they need it most.

The look and feel of your website may be fantastic, but if your website copy isn’t resonating with prospective clients, you aren’t going to get many leads. When reviewing your current copy or drafting new copy, keep these things in mind.

Before you build an SEO strategy in HubSpot, it’s important to understand what factors are the most important.

The goal of a search engine is to provide the most valuable information based on the provided search terms. 

As a company, one of your main website goals is most likely to rank number one on the search engine results page (or at least on the first page).

First contentful paint (FCP): what is it and how can it be fixed?

First Off, What is On-Page SEO?

On-Page SEO is the practical advancement of the optimization of a single website page for search engines and users.

Marketers right now are prepping for the new Google Algorithm set in early 2021. It's the first of its kind in the fact that Google has already told us what they're going to be making adjustments for.

With decreasing attention spans through the digital age, you now have as little as 5 seconds to make an impression on your webpage viewers before they click away to another site.

Can you believe that almost half of all small businesses don't even have a website?

A website is a business card and virtual storefront rolled into one.

Without a website, your business might as well not exist, as it’s one of the first places that people will look when researching your niche and/or company. There are plenty of statistics available to show that companies interested in your services are looking at social media channels, your website, and a handful of other resources like online reviews to make sure that your services are going to solve their problem.

As a marketer, it can take a lot of time to update all the right Google ranking factors on a website. You may be searching for "how to check google ranking of my website" and realizing that figuring that out is costing you time and money.

It can also be challenging to align your marketing goals with your own website design. Some of your goals probably are right in line with Google's. If you want to get traffic, anyways.

So we took the ranking factors outlined in Backlinko’s post “Google’s 200 Ranking Factors: The Complete List (2020)” and showed you exactly how to make each of those changes to your HubSpot website. SEO in your HubSpot design doesn’t have to be so difficult.

If you’re reading this, you probably already have a good idea in mind of what you’re looking for in your marketing.

Or, you’re looking to understand more about how to empower your website. One of the best ways to do this is by studying your user experience (UX) and gauging how the user interface (UI) is affecting your website’s visitors.

Ultimately, you can get these visitors to convert more by understanding how they are utilizing your website.

Nurturing Leads in HubSpot (in 2020): The ultimate guide

All right, so you already have a winning lead generation device: HubSpot.

But how do you increase your close rate? The truth is, in most cases, whether B2B or B2C, consumers won’t buy right away. Instead, they’re going to need some time to decide if your product is right for them.

Your website is one of the most powerful tools you can use to generate new leads and create new customers.

What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

Lighter is coming. What does that mean for your mobile traffic?

Imagine a giant flywheel. It's huge, heavy, and you look at it a little clueless on where to begin. How do you start pushing this massive wheel? Well, that is your task: to get the flywheel rotating on its axle as fast and as long as possible.

Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects.

A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.

As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.

Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.

If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.

If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.

If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.

If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).