In a competitive environment, every business must do whatever it takes to capture more leads. What's the best way to attract new customers or clients for your business? A focused effort is required, not only for developing an effective marketing plan but to analyze and optimize your website.
Landing pages are a powerful but often overlooked tool in B2B marketing. In an industry where many, if not most customers need managed accounts rather than buying off the rack, landing pages are the essential step between advertisement and conversion. B2B clients need more than a product listing to form a new vendor or provider partnership, and often require further research before even beginning the process. Your landing pages can serve as niche and targeted service pages, special offer details, or simple content conversions for lead-generating downloadables.
We all know blogs are an excellent way to create SEO-focused content at each stage of the buyer’s journey. An area that leaves many people confused is how to create a better user experience for a blog visitor to scroll through all the articles you have written.
Speed is a huge factor in website design. Nobody likes to wait around for a slow website to load, and that's why it's important to prioritize website speed during your design process. However, you don't want to sacrifice quality for speed.
When researching or making a purchase decision, potential buyers are looking for specific information based on where they are at in their buyer’s journey. Your website visitors tend to follow a rational behavior pattern as they select, investigate, as well as evaluate solution options to enhance their lives. This pattern is known as the buyer's journey.
A website is more than just a place where your customers can find information about your company. It's an opportunity to engage and convert them into loyal buyers. It's essential that your site has what it takes to attract and retain visitors.
Website optimization is essential in staying current with the latest trends and developments in web design. It helps you stay on top of things, and it also allows you to make changes that are easy for visitors to see and understand.
Website redesign is one of the most rewarding projects any growth-focused business can undertake. It optimizes your site for findability, improves responsiveness, gives you more control over how users experience your brand, among other benefits.
For a redesign that’s done right, let’s see what you should expect through the website redesign process.
A common question we get is: Can you use HubSpot and WordPress together to grow your business?
There are so many reasons for businesses to have a blog, but one that really stands out is increasing your organic search traffic. I mean, who doesn’t want that, right?
The holiday season is here! If you’re like most marketers, you’re gearing up to finish the year off strong. Planning your holiday campaign is something you don’t want to do last minute.
Email marketing is one of the most cost-effective ways to grow your business and one of the most effective ways to generate leads, nurture relationships, and increase sales. But despite its effectiveness, good email marketing can be tricky as it can require some time and effort to get it right. Here are 15 tips for marketers on how you can improve your open and click through rates and lead generation tactics through better email marketing practices.
Do you think that all prospects are the same? If so, then your marketing strategy is probably not working. It's time to get specific about who you're targeting with your content and why they should buy from you. With this guide, we'll show you how to segment your customer base into different groups in order to market more effectively.
Your landing page is your first chance to make an impression, so it's important that you don't leave anything out. We'll go over the most important elements for conversion-focused landing pages with tips on how to create them.
Attracting and delighting your audience is what really makes a winning marketing strategy. When you integrate the two leading CRM and CMS systems, you will increase your customer base while boosting loyalty and engagement.
"Every day, thousands of marketers and small business owners create lead magnets to help them grow their email lists. But what is a lead magnet? And how can you use Canva to design one?"
If you haven't used HubSpot's SEO tool or Google PageSpeed Insights you're missing out on some critical recommendations to make your website faster and more accessible in search engines. Most of the recommendations are technical so they will need to be done by a skilled developer but there are some content recommendations that can be done by someone familiar with the HubSpot page editor.
Email marketing is one of the most powerful relationship-building tools giving you a proven way to nurture leads and convert them into long-lasting customers.
Email marketing is a pretty big deal. If you’re engaging with existing customers or new prospects, you’ll need an email marketing tool that will help you manage your email lists and campaigns as well as help you connect with the right audience at the right time.
Forms are data collectors, plain and simple. HubSpot’s web forms will help you track leads, follow up with current and potential clients, have better insight into your buyer personas, and enhance user experience while providing your leads with the information, services, and products they’re looking for.
Email marketing is an effective way to build an authentic connection with the people that keep our businesses alive and growing.
Content is often talked about as the king of marketing, but that doesn't mean you should stop pushing yourself. With your HubSpot website you have a near-limitless number of ways to execute content strategies and promote products or services with articles, blog posts, videos, and more--but if you're looking for an even higher level way to create content then consider building a resource center!
Through HubSpot’s Smart Modules, you can customize your user experience and truly tailor it to their needs. No longer will they have to wade through information that is not relevant just because of the nature of how a company operates—you are able to provide them with meaningful content for when they need it most.
With HubSpot’s CTA functionality, you can personalize, test, and optimize your call to action to convert more of your visitors into qualified leads.
The look and feel of your website may be fantastic, but if your website copy isn’t resonating with prospective clients, you aren’t going to get many leads. When reviewing your current copy or drafting new copy, keep these things in mind.
Before you build an SEO strategy in HubSpot, it’s important to understand what factors are the most important.
Have you ever thought about how to provide constructive feedback to your website developer? The process of providing your feedback can make all the difference in how well your HubSpot website objectives are met and how well your project stays with its timeline and budget.
The goal of a search engine is to provide the most valuable information based on the provided search terms.
As a company, one of your main website goals is most likely to rank number one on the search engine results page (or at least on the first page).
If your current site is already on WordPress you can still benefit from the value HubSpot can provide in your marketing efforts. Learn how the HubSpot WordPress plugin can help you boost your website value.
On-Page SEO is the practical advancement of the optimization of a single website page for search engines and users.
Marketers right now are prepping for the new Google Algorithm set in early 2021. It's the first of its kind in the fact that Google has already told us what they're going to be making adjustments for.
With decreasing attention spans through the digital age, you now have as little as 5 seconds to make an impression on your webpage viewers before they click away to another site.
Can you believe that almost half of all small businesses don't even have a website?
Is your website not performing or converting the way you want it to? Find out here the 12 signs you need a HubSpot website redesign.
If you are thinking about what your next big business move should be, maybe you should consider a Hubspot website redesign.
A website is a business card and virtual storefront rolled into one.
Without a website, your business might as well not exist, as it’s one of the first places that people will look when researching your niche and/or company. There are plenty of statistics available to show that companies interested in your services are looking at social media channels, your website, and a handful of other resources like online reviews to make sure that your services are going to solve their problem.
As a marketer, it can take a lot of time to update all the right Google ranking factors on a website. You may be searching for "how to check google ranking of my website" and realizing that figuring that out is costing you time and money.
It can also be challenging to align your marketing goals with your own website design. Some of your goals probably are right in line with Google's. If you want to get traffic, anyways.
So we took the ranking factors outlined in Backlinko’s post “Google’s 200 Ranking Factors: The Complete List (2020)” and showed you exactly how to make each of those changes to your HubSpot website. SEO in your HubSpot design doesn’t have to be so difficult.
If you’re reading this, you probably already have a good idea in mind of what you’re looking for in your marketing.
Or, you’re looking to understand more about how to empower your website. One of the best ways to do this is by studying your user experience (UX) and gauging how the user interface (UI) is affecting your website’s visitors.
Ultimately, you can get these visitors to convert more by understanding how they are utilizing your website.
I had a mentor a few years ago who said something that really stuck with me. He said, "all money flows through forms". This was so simple and so obvious that I didn't understand the implications at first. Instead of looking at forms as static elements on par with other page elements, this statement implies that forms are THE most important element. Of course, the content goes hand in hand with forms - if you don't have the content people want they won't be using your forms - but the ideal user flow culminates in some sort of form submission. Below, I outline three design concepts to elevate your form design and improve form submission rates.
We know when multiple people and departments are working in your HubSpot portal things can get a little messy. Consider some of these ideas for cleaning up your HubSpot CRM.
Nurturing Leads in HubSpot (in 2020): The ultimate guide
All right, so you already have a winning lead generation device: HubSpot.
But how do you increase your close rate? The truth is, in most cases, whether B2B or B2C, consumers won’t buy right away. Instead, they’re going to need some time to decide if your product is right for them.
When we approach projects that require custom modules (hint: most projects do), we consider the end users AND the content editors. We not only have to build a module that correctly displays the content to the end user, we also have to consider how our module displays to content editors in the page editor.
One of the biggest hurdles we run into during a website development project is collecting website content.
The biggest hurdle for clients? Staring at a blank document and trying to figure out what words are the most effective to gain leads. How do you write effective copy?
Warning: This post assumes some technical know-how. On a scale of 1 - 10 (1 being my Mom and 10 being that awkward kid in high school that was really pale and is now a billionaire) this assumes you are a 4.
Your website is one of the most powerful tools you can use to generate new leads and create new customers.
Watch this video for a basic tutorial on how to create a form in your HubSpot portal.
Why is growing a small business so difficult? According to the Small Business Administration, about one-third of small businesses fail within the first two years. But why?
What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy.
As dedicated HubSpot developers, one of our main goals is to produce the best possible content editing experience, not just for us as we're building out the site, but for whoever comes along in the future to edit content.
That's right - we have exciting news that we've officially changed our company name to Inbound Design Partners!
When you're finally done with development and the launch date is just around the corner, it's always a good idea to do a final review before going live.
Invest some time in the review but don't overthink it - a few hours should be sufficient.
The obvious review process will split responsibilities between the frontend and the backend and depending on the scope of the project, it might be a good idea to expand on these categories to ensure a thorough review.
We all want analytics on EVERYTHING - Views, Click Rate, Clicks, Submission Rate, Submissions. However, how do you determine the best practices for when to use HubSpot call to action buttons and when NOT to use HubSpot call to action buttons?
Take yourself back to high school. Your parents are out of town so of course you're going to invite some friends over. Maybe you'll have some pizza and watch Adam Sandler movies (the ones from the 90s when he actually cared about being funny).
I’ve had countless discussions with potential clients who are contemplating migrating their website to HubSpot’s CMS and ask the same question: "What will happen down the road if we decide we want to migrate our website off HubSpot?"
Any agency that specializes in HubSpot development will tell you it’s hard to find folks with the right skillset. HubSpot has grown quite a bit in the past few years but it’s still a “David” to the WordPress Goliath (a much more expensive David but a David nonetheless). However, I can tell you from firsthand experience that the demand for HubSpot developers is growing fast. I don’t know that I can say the same for WordPress. In short, this is a great time to get the skills needed to help fill the talent void.
When I first started out, I created the same HubSpot module over and over again because I didn't structure it in a way that would make it easily portable between portals. Lesson learned.
Ah, yes, the age-old dilemma of plain text field vs. rich text field. A question almost as important as "paper or plastic" but without the environmental implications.If you've ever built out templates or created custom modules in HubSpot you've undoubtedly come across this issue.
Ultimately, this decision relies heavily on the end user's desired involvement. If they're more "hands off", the best solution might be a plain text field. If the end user wants more control and flexibility, a rich text field is the obvious choice. This is where it pays off to do a little planning before development.
Consider the end user's preference when choosing text fields.
Of course, there are obvious downsides to using rich text fields. Inline styling is not considered "best practice" and generally avoided outside development.
Also, if the end user isn't familiar with a rich text editor they may need training and the chances of them disrupting the design layout greatly increase.
Lighter is coming. What does that mean for your mobile traffic?
As fall blends into winter bringing the return of Pumpkin Spice everything, brisk mornings and colorful foliage, we find a time to be thankful and reflective on what the past year has brought us.
Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.
Imagine a giant flywheel. It's huge, heavy, and you look at it a little clueless on where to begin. How do you start pushing this massive wheel? Well, that is your task: to get the flywheel rotating on its axle as fast and as long as possible.
Over the past ten years, there has been a significant shift in how we as inbound marketers need to interact with our customers. In 2008, the opus focus was to use SEO and leverage content with keywords to attract prospects.
A decade later, this strategy no longer produces the same results because we have all been doing the same thing—drowning our potential customers in a sea of information, emails, and promo deals—and overlooking what we really need to do in order to succeed, adapt.
As part of a business, you must market your goods and services in a variety of ways in order to compete within your market. Whether your marketing strategy includes social media posts, email outreach, paid ads, shipped materials, or perhaps all of the above; automating your marketing process using HubSpot has many benefits that undoubtedly affect your bottom line.
{Insert a number here}, and chances are, there are more platforms available to provide to your clients than that. It's pretty great to live in a world where there is almost always a solution to the problem you have.
Except when the problem is that you have too many solutions.
So how do we choose?
Should we just say "it depends" and move forward? How do you know when HubSpot is the right solution for your client? Let's lay it out for you.
Every time your logo appears with words near it, you are showcasing your brand voice. This can happen when your business updates their website, posts an advertisement, posts on social media, or when someone speaks at a conference.
There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell them. It has volume, mass, and all that physics stuff.
If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.
If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.
Five years ago, web-based marketing was far less complicated. Simply inserting specific keywords into your blog posts and content was enough to get your business soaring to the top of Google Search.
Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.
If your business operates a website, it is likely that you have conducted your own research regarding how to most effectively reach new clients via web-based platforms. In doing this research it is even more likely that you've discovered a gold nugget: the content of your website is vitally important to the success of your business.
If you’re based in, or advertise to users, in Europe, then the General Data Protection Regulation (GDPR) will affect how you create and publish ad campaigns in Facebook. Being one of the most popular advertising platforms, Facebook has been doing a lot in order to stay in front of the legislation that will change how so many people use their software. It’s important that you as the advertiser understand how this will change how you create audiences, store data, and target prospects.
When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.
If you're the marketing manager responsible for aligning your marketing efforts with your website, I'll assume that you have some issues with how they currently fit together. You're doing all the right things, but your company's website is stuck in the dark ages (okay, maybe not that bad but it's not an ideal situation).
Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.
Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.
Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.
We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.
We know that publishing engaging website content can drastically increase your business’ web presence. From organic traffic to reliable follower gain, engaging content helps you attract visitors to your website, convert leads, and close customers.
You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redesigned your site a couple years ago. Is a new website design something that will continue to better my business? Total website traffic keeps growing globally, and consumer behavior changes all the time, so designs and websites need to be updated often. There are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.
Marketing moves really quickly. So how, as marketers, do we make sure that we capture the right trend, and are available and ready for consumers when they're looking where our content is provided?
HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.
Now that the Astros have decided to wint their first World Series, it's time to focus on the second half of the football season.
Marketing automation has been one of the most effective tools for companies looking to grow, that maybe don't quite have the personnel to do it. It's great. E-mail marketing to potential clients and just waiting for their response. Decent rates of return, the ability to measure almost all of the interactions, and then being able to click once and change how your company communicates with thousands of people.
So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.
Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.
There was a time once when if you just had a website you were miles ahead of your competition, but that time has passed, a long, long, long time ago. It's no longer enough to have a just a website, you need to immerse your visitor in an experience, you need to leave an impression on your visitor, create an emotion and leave a memory. If you don't, you're just another website amongst millions of others.
Marketers, unite! It's no secret that access to information (via the world wide web) is literally out of control. There is information on almost everything you've ever tried to search. And with god-kings of content like Google and Facebook, finding and sharing this information has become so easy. Data marketing and mining have become a way to engage audiences in a more valuable way, and increase their attention.
You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.
Automated email marketing is worth the hassle, but don't get discouraged when your first email campaign isn't perfect at launch. I'll tell you why later. Don't worry, when putting together your first automated marketing starting an email campaign, just know that it will not be perfect at launch. We'll tell you why later.
Marketing Automation has been such a hot topic for the last decade. Giving companies the ability to market their business and develop new customers, all automatically, it's no secret why it works for them.
This is a brief tutorial on how to create custom call-to-action buttons in Microsoft Powerpoint.
Under the Insert option on the top menu click the Shapes dropdown. There are a ton of different shapes. For this tutorial, we are choosing Rounded Rectangle which shows in the Recently Used as well as Rectangles.
