As dedicated HubSpot developers, one of our main goals is to produce the best possible content editing experience, not just for us as we're building out the site, but for whoever comes along in the future to edit content.
Sure, we may build out every page and insert all the content, working with our custom modules effortlessly ...because we built them. But inevitably someone else will be editing the content and using our custom modules. This is the point where our design and planning are put to the test. The last thing we want is to get an email three months after launch about how to use a custom module we built.