Inbound Blog

Best Practices for Conversion-Focused Landing Pages

Your landing page is your first chance to make an impression, so it's important that you don't leave anything out. We'll go over the most important elements for conversion-focused landing pages with tips on how to create them.

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Encourage the Decision Stage with HubSpot's CTA Functionality

With HubSpot’s CTA functionality, you can personalize, test, and optimize your call to action to convert more of your visitors into qualified leads.

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Why the HubSpot WordPress Plugin is a Game Changer

If your current site is already on WordPress you can still benefit from the value HubSpot can provide in your marketing efforts. Learn how the HubSpot WordPress plugin can help you boost your website value.

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12 Signs Your Business Needs a HubSpot Website Redesign

Is your website not performing or converting the way you want it to? Find out here the 12 signs you need a HubSpot website redesign.

If you are thinking about what your next big business move should be, maybe you should consider a Hubspot website redesign. 

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Designing HubSpot workflows to work for your website

Chapter 1: Introduction to HubSpot workflows (and why they’re so important to lead generation)

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An Easy Way to Create Your Website Content

One of the biggest hurdles we run into during a website development project is collecting website content.

The biggest hurdle for clients? Staring at a blank document and trying to figure out what words are the most effective to gain leads. How do you write effective copy?

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Top 5 HubSpot design integrations to be thankful for

As fall blends into winter bringing the return of Pumpkin Spice everything, brisk mornings and colorful foliage, we find a time to be thankful and reflective on what the past year has brought us.

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How will voice search change your HubSpot website design?

Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.

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How to Know HubSpot is Right for Your Client

{Insert a number here}, and chances are, there are more platforms available to provide to your clients than that. It's pretty great to live in a world where there is almost always a solution to the problem you have.

Except when the problem is that you have too many solutions.

So how do we choose?

Should we just say "it depends" and move forward? How do you know when HubSpot is the right solution for your client? Let's lay it out for you.

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How do you market an intangible product?

There are two different types of products: tangibles and intangibles. Tangibles are things that have a physical presence: you can touch, taste, feel, or smell them. It has volume, mass, and all that physics stuff.

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Increasing Revenue Through the Buyer's Journey

If you are reading this, then you probably are searching for a surefire methodology by which to attract, convert, and close new customers with your website.

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SEO: How to Use Your HubSpot Web Design as a Sales Tool

Navigating and understanding the plethora of terms represented in the industry of web-based marketing industry is no easy task. On top of that, these terms and ideas are not static, but dynamic; constantly changing and evolving to require more time and effort from you to secure the success of your business.

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Elements of a Successful Web Font

When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.

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The Key to a Successful Ad Campaign: A Successful Landing Page

Landing pages are vitally important to the success of your inbound marketing strategy as they foster a positive relationship with your new customer from first click. A landing page in and of itself is a simple concept: A page that exists on your website for the sole purpose of providing your potential customer with additional information relevant to the link that led them there.

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5 Essential Qualities of Great Logo Design


Advertisements have become a significant part of our daily lives. Whether it is commercials between Seinfeld episodes or scrolling past carefully placed Instagram ads; your eyes remain constantly stimulated and your mind enticed by intelligently designed advertisements. Central to any advertisement is the brand’s logo, and an expertly designed logo will help your business attract more of your target market. Don't resort to any web-based logo generators that lurk around the internet, they will churn out something weak and mediocre. Instead, give a little thought to your design and you will find that it needs just a few, key qualities to shine above the rest. Our team collaborated to create a list of what we consider to be the most relevant Qualities of Great Logo Design that will ensure that your logo does more work for your business in the age of information.

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How to Choose the Right Stock Photo

Stock photos: a necessary evil AND a fundamental marketing tool on your website. No doubt you’ve seen the cheesy end of the spectrum: people with wide, toothy smiles looking directly at the camera while…sitting in a dentist chair? Or what about those business stock photos where the model is holding random pie charts while others in the “meeting” are exclaiming in disbelief or giving thumbs up.

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10 Breakthrough Tools for Marketers Using Infographics and Design

You'd really think we should've used an infographic to put together this information, given its context, but decided it was going to be a little more useful to you in text.

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