A call to action is a button placed to prompt users to take a specific action that you can use within your HubSpot account in order to prompt engaged users to take action in whatever is the next step. For marketers, this is important to generate leads into the funnel. In order to get attention, however, calls-to-action should be attractive, prompt a user to take action, and make sense where it navigates them to.
For instance, you wouldn't want to send a user prompted to "click here" and take action after describing to them why it would make sense to download a piece of content back to the homepage. It makes for a poor customer experience, and in turn will probably lose the user.
In your HubSpot browser:
Go ahead and click next when you've finished.
In the next screen you'll have several options:
This is specifically what you will see within your HubSpot account if you try to search for it in the future. This is important to only you.
You should select the external website URL if you're going to be sending users to another website. Enter the URL you would like to send them when they click if that's the idea.
However, if you plan on sending them to another site within your domain, go ahead and select "HubSpot page or blog post." The reason to have each separate is pretty important.
If you want to keep the user internal and on your own domain, then you select this option. If the link happens to change for one reason or another throughout your journey, the link will automatically update. This is awesome, so that you never run the risk of having broken links internally. This is an awesome feature of HubSpot and is SEO friendly.
Use this setting if you're going to have them sign up for a meeting with you. You must first have the HubSpot add-on already set. This feature syncs your calendar with your meets. Give it a look if you haven't already.
If you have a file that you want to share with your audience, this is where this option is appropriate. Select the file after you've selected the option.
We highly recommend that you add your CTA to your campaign. This will help you track clicks to the campaign specifically, and can help you eventually calculate ROI.
Click Finish to setup your CTA.
There are two other options, Smart CTA and Multivariate Test CTA. Both of these are advantageous, but are a little more advanced in their setup. HubSpot has great information on how these are effective and when you should use them instead of a basic CTA.
Give the regular one a shot first, and then add on the additional challenge once it becomes appropriate with your traffic.