Inbound Blog

Designing Forms For Lead Generation


I had a mentor a few years ago who said something that really stuck with me. He said, "all money flows through forms". This was so simple and so obvious that I didn't understand the implications at first. Instead of looking at forms as static elements on par with other page elements, this statement implies that forms are THE most important element. Of  course, the content goes hand in hand with forms - if you don't have the content people want they won't be using your forms - but the ideal user flow culminates in some sort of form submission. Below, I outline three design concepts to elevate your form design and improve form submission rates.

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6 Workflow Ideas for Keeping Your HubSpot CRM Clean & Organized


We know when multiple people and departments are working in your HubSpot portal things can get a little messy. Consider some of these ideas for cleaning up your HubSpot CRM.

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Customization of form submission redirects


Warning: This post assumes some technical know-how.  On a scale of 1 - 10 (1 being my Mom and 10 being that awkward kid in high school that was really pale and is now a billionaire) this assumes you are a 4.

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Create a form in your HubSpot portal


Watch this video for a basic tutorial on how to create a form in your HubSpot portal.

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Get More Leads with Your HubSpot Website: A Complete Guide


Why is growing a small business so difficult? According to the Small Business Administration, about one-third of small businesses fail within the first two years. But why?

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Build your own HubSpot Call to Action button


In your inbound marketing experience, you're going to have to create a few calls to action. But what is a call to action? 

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HubSpot Custom Modules: Leverage 'Help' text and boolean fields


As dedicated HubSpot developers, one of our main goals is to produce the best possible content editing experience, not just for us as we're building out the site, but for whoever comes along in the future to edit content.

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When NOT to use HubSpot call to action buttons


We all want analytics on EVERYTHING - Views, Click Rate, Clicks, Submission Rate, Submissions. However, how do you determine the best practices for when to use HubSpot call to action buttons and when NOT to use HubSpot call to action buttons?

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What 'mixed content' is and how it can affect your HubSpot website


Take yourself back to high school. Your parents are out of town so of course you're going to invite some friends over. Maybe you'll have some pizza and watch Adam Sandler movies (the ones from the 90s when he actually cared about being funny).

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Limitations of migrating your website off HubSpot’s CMS


I’ve had countless discussions with potential clients who are contemplating migrating their website to HubSpot’s CMS and ask the same question: "What will happen down the road if we decide we want to migrate our website off HubSpot?"

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Creating HubSpot modules for portability


When I first started out, I created the same HubSpot module over and over again because I didn't structure it in a way that would make it easily portable between portals. Lesson learned.

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