The Blog

The Importance of Content First Design


What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

Clients come to us every day saying they’re ready to move forward with a website project but when the project manager (aka me) asks for their content documents, the everything goes quiet.

“Just go ahead and get started on the design,” they say. “We’re still working on the copy.”

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Inbound Design Studio is now Inbound Design Partners!


That's right - we have exciting news that we've officially changed our company name to Inbound Design Partners! 

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Lighter is coming. What does it mean for website design?


Lighter is coming. What does that mean for your mobile traffic?

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How will voice search change your HubSpot website design?


Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.

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5 Easy Ways to Increase Lead Conversion on Your Website


If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

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Elements of a Successful Web Font


When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.

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10 Web Design Trends to Watch


We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.

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How Effective Website Design Contributes to Your Business


You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redid your site a couple years ago, maybe you wonder if a new website design would really develop your business? The answer is a resounding yes, and there are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

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7 Awesome HubSpot Integrations to Spice Up Your Workflows


HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

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Content Marketing is Evolving: Why You Shouldn't Be Scared


So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

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