The Blog

Estimated service costs for a website redesign in HubSpot


A website is a business card and virtual storefront rolled into one.

Without a website, your business might as well not exist, as it’s one of the first places that people will look when researching your niche and/or company. There are plenty of statistics available to show that companies interested in your services are looking at social media channels, your website, and a handful of other resources like online reviews to make sure that your services are going to solve their problem.

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A marketer’s complete guide to changing Google ranking factors in a HubSpot website


As a marketer, it can take a lot of time updating all the right Google ranking factors into a website. Figuring out exactly how to do it can be costly.

It can also be challenging to align your marketing goals with your own website design. Some of your goals probably are right in line with Google's. If you want to get traffic, anyways.

So we took the ranking factors outlined in Backlinko’s post “Google’s 200 Ranking Factors: The Complete List (2020)” and showed you exactly how to make each of those changes to your HubSpot website. SEO in your HubSpot design doesn’t have to be so difficult.

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An Easy Way to Create Your Website Content


One of the biggest hurdles we run into during a website development project is collecting website content.

The biggest hurdle for clients? Staring at a blank document and trying to figure out what words are the most effective to gain leads. How do you write effective copy?

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17 fast changes for your HubSpot website SEO in 2020


Your website is one of the most powerful tools you can use to generate new leads and create new customers.

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Build your own HubSpot Call to Action button


In your inbound marketing experience, you're going to have to create a few calls to action. But what is a call to action? 

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The Importance of Content First Design


What is the number one thing that keeps a potential lead on your website and reaching out to connect with your business? You guessed it - your copy. 

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Inbound Design Studio is now Inbound Design Partners!


That's right - we have exciting news that we've officially changed our company name to Inbound Design Partners! 

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Lighter is coming. What does it mean for website design?


Lighter is coming. What does that mean for your mobile traffic?

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How will voice search change your HubSpot website design?


Artificial intelligence has already made an impact within our lives, whether we realize how much or not. Siri can use voice to listen to and respond to a message coming through our hands free sets in the car, allowing for a safer driving experience. Instead of asking the locals in Italy (for the few of us that don't know Italian) you can ask for directions, instead. Or, in the case of small business, consumers can now ask for the products they love the most through voice search.

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5 Easy Ways to Increase Lead Conversion on Your Website


If you are the owner of a well-established business or a budding entrepreneur; you know that your website is an irreplaceable tool for generating new leads, converting customers to sales, and generating profits and a following. Lead generation can be nuanced and industry-dependent; however, read on to discover five easy ways to increase the lead conversion on your website. Whether you are searching for ways to start gathering more leads or improve upon your existing process, the contents of this article will break the lead conversion process into easy-to-use steps.

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Elements of a Successful Web Font


When designing a webpage, you must put a large amount of time and thought into choosing your font. Your font must be able to represent your brand identity while loading in quickly, be easy-to-read, and convey a certain feeling to your audience.

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10 Web Design Trends to Watch


We're a few weeks in and 2018 is already shaping up to be an innovative, exciting year. Creativity is a conversation. A conversation that ebbs and flows with time. This is the first of Inbound Design Studio's "trends to watch" series, so join us as we analyze what trends to watch for this year.

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How Effective Website Design Contributes to Your Business


You may find yourself asking: why seek help in developing a new website design? Your design works, even if it is a little outdated compared to the competition. Maybe you just redesigned your site a couple years ago. Is a new website design something that will continue to better my business? Total website traffic keeps growing globally, and consumer behavior changes all the time, so designs and websites need to be updated often. There are numerous studies declaring that a better designed website contributes to higher customer traffic, better prospect-to-customer conversion rates, and enhanced social media and SEO presence.

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7 Awesome HubSpot Integrations to Spice Up Your Workflows


HubSpot changed automated marketing and has become one of the largest CRMs in the world. It's also really easy to use, and has been successful for hundreds of thousands of companies. With all the data produced, and all the new contacts you can bring in with HubSpot, sometimes things can get a little out of control, or you just need another hand in making sure you're taking full advantage of what you have.

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Content Marketing is Evolving: Why You Shouldn't Be Scared


So we know that content marketing is evolving. In fact, it's getting easier to tell that for most companies, content marketing is becoming more difficult. In order to survive, content marketing is evolving, but we shouldn't be scared.

Unfortunately, its success is what led to its demise. Content marketing has always been successful because of its ability to be automated. A company can build a lot of valuable content, and then continue to grow sales while focusing on other things like operations and management of the firm.

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