Website redesign is one of the most rewarding projects any growth-focused business can undertake. It optimizes your site for findability, improves responsiveness, gives you more control over how users experience your brand, among other benefits.
But there's no way around it: a successful website redesign takes optimal preparation and planning. You must know why the redesign is necessary and what you want from the project, so you don't end up with an ill-fitting solution that doesn't meet your needs. This guide will walk you through the steps needed to prepare for a successful website redesign.
Before you embark on a web redesign project, you should conduct an audit of your current website. The goal is to identify areas that could improve as well as determine which ones to prioritize.
Once you've identified potential improvements and prioritized them, you'll need to understand who your website is designed for. Here are a few tips to help with that:
The next step is to establish clear objectives for your website redesign. These include:
Now that you have established your goals and objectives, you'll need to identify what tools and resources you need to achieve them. Your plan should include:
You're now ready to analyze your competition. Start by looking at competitors' websites and see what they’re doing well and what they’re not doing well.
Here are some questions to ask yourself:
What are their strengths?
What are their weaknesses?
Which pages are similar to yours?
Which pages are unique?
How can we set ourselves apart from the competition?
Once you've analyzed the competition, it's time to start creating content for each section of the buying process. For example, if you offer services, your goal in the awareness stage is to help your audience what the problem is so they understand how your solutions will help their problem down the road in the consideration stage.
Here are a few more things to consider:
Once you have all the information you need, it's time to
begin your website redesign. Whether or not you are using an in-house team or will be looking for a partner to complete the actual design work, here are a few tips to keep in mind that will help the design process of your new site:
You may or may not have internal resources for completing development in-house but understand that coding is a critical part of building a successful website. You don't want to rush through it just because your website needs to be live. Instead, ensure your development team will have the resources as well as the time available to get the job done right.
Here are a few coding best practices to keep in mind:
Now that you've built your new website, the next step is to test and launch it! That entails taking some time to review the website before going live.
Here are a couple of things to think about during testing:
Once your website goes live, you should continue maintaining and optimizing it. The goal is to continuously improve your site's performance while keeping it relevant and engaging. You also want to experiment with ideas through A/B testing, continue adding new content and marketing funnels, add new functionality as needed.
If you implement these ten steps correctly, we guarantee you'll end up with a beautiful, functional website that performs better than ever. But as a growth-focused business owner, your schedule is already occupied with more business-related responsibilities like managing your employees and exploring new markets. You may be thinking you can barely find the time to devote to your website.
That's where we come in handy! Inbound Design Partners is a team of highly talented web design professionals who will work closely with you to create a stunning website that meets all your goals and objectives. We understand how busy you are, so our process is overly straightforward. We'll provide you with a detailed scope of work, and we'll stick to it. Our focus is solely on delivering a conversion-focused website redesign that will turn your traffic into high-quality leads.
So what are you waiting for? Contact us online today to get started on your next great project!