Best Practices for Conversion-Focused Landing Pages
October 11, 2021 | 4 min read time
Topics: HubSpot design
Your landing page is your first chance to make an impression, so it's important that you don't leave anything out. We'll go over the most important elements for conversion-focused landing pages with tips on how to create them.
Typically a landing page is different from your main website pages. Landing pages are usually meant to serve a very specific purpose: to convert visitors into leads or sales.
To successfully convert leads to customers, you need some compelling copy, enticing calls to action, and a design that guides your visitor through a journey to take the intended action.
Whether your web traffic comes from a social media post, a paid Facebook ad, a blog article, or somewhere else. When people land on your landing page, they need to be met with just the right amount of persuasive and educational information to click and convert.
Landing pages should be designed for a specific audience segment and focused on compelling that audience to take a single action or make a specific decision. The decision can be anything - to make a purchase, download a free e-book, sign up for a newsletter, register for an upcoming event - the options are endless.
Landing pages eliminate distractions by removing navigation, competing links, and alternate options, so you can capture your visitor’s undivided attention. After all, complete attention means you can guide your visitor where you’d like them to go.
Landing Page Essentials
The majority of landing pages follow the same structure, and this structure has been proven to work, time and time again. A good landing page has five elements:
It’s time to take your landing page game seriously. A majority of your new leads will connect with you via landing pages but many businesses don’t put enough time into creating them properly leading to lower-than-expected conversion rates.
The above best practices are just the tip of the iceberg - stay tuned for more in-depth tutorials for creating better, conversion-focused landing pages.