Website Improvement Strategy: How to Make A Site More Successful
October 31, 2022 | 7 min read time
Topics: website strategy
How often do you go back and look at your website after launch? Do you have a plan of action for optimizing your website for improvement?
A website improvement strategy should be a constant part of your web maintenance strategy - consisting of ways to continuously review and implement small tactics that will help boost your user experience and conversion rates.
In this post, we’ll take a walkthrough of five areas to consider for your website improvement strategy:
“A goal without a plan is just a wish.” ~ Antoine de Saint-Exupéry
While you may understand what the goal and objectives are for your website, do you know whether or not your site is actually achieving them?
Optimal website performance comes through data-driven improvements - not based on your assumptions of what “should” work for better conversions.
High-performing websites are not “one-and-done” projects. Continually testing ways to improve your website (experimenting with ideas) and analyzing the data to determine if the test was a success or failure helps ensure your website remains a high-performing one.
If your navigation is complex or uses ambiguous labeling, your potential leads may become frustrated trying to find the information they are seeking on your site. Simplifying your navigation and making key information easily identifiable, especially your top navigation, saves website visitors time and helps make the decision-making process easier.
Beyond just the user experience, simplifying your site navigation can help search engine bots better understand the content and value of your pages, potentially improving your organic search engine rankings.
3. Review Your Messaging
Your website needs to include words that sell. Copy that is unclear and doesn’t connect with your target audience is missed opportunities affecting your revenue. Your potential lead may have already looked at multiple sites trying to find the right solution to their problem. A beautiful site may catch their attention, but it’s the words that will entice them to purchase.
A poorly functioning site leaves a bad impression on your company and may cause website visitors to bounce off to find a more “reputable” company.
Your website needs to not only be “user-friendly” but “search-engine friendly” as well.
While every tip above is optimization ideas for improving conversions the ultimate key to optimizing for conversions is to always remember who your site was built for - your ideal client.
When reviewing your site for optimization efforts, whether you're looking at the design of your site, the messaging you’re presenting or the opt-ins you’re offering, your strategy & implementation tactics should always be from the viewpoint of your ideal audience.
Deep dive into who your ideal audience really is - from demographics to psychographics. Truly understanding your audience will help you see your website from their perspective and help you identify what they truly need when visiting your website.
The five tips above are just a few ideas to consider as part of your website improvement strategy. Website improvements should be considered an ongoing effort with the cycle of planning, testing, and analyzing ways to optimize your site never-ending.
Taking the time to implement even a few of these tips can bring a dramatic change that can help improve not only your website performance, but your customer experience as well, leading to higher conversion rates.
Looking for a website partner that can help you define and execute your website improvement strategy? The team at Inbound Design Partners is here to help - Schedule Your Consultation Today!