Creating a strong brand identity and providing an exceptional user experience is crucial for driving business success. But what exactly is the relationship between brand identity and user experience? And how does one impact the other?
Let’s explore these questions and shed some light on the connection between brand identity and user experience.
On-Page SEO is the practical advancement of the optimization of a single website page for search engines and users.
Marketers right now are prepping for the new Google Algorithm set in early 2021. It's the first of its kind in the fact that Google has already told us what they're going to be making adjustments for.
If you’re reading this, you probably already have a good idea in mind of what you’re looking for in your marketing.
Or, you’re looking to understand more about how to empower your website. One of the best ways to do this is by studying your user experience (UX) and gauging how the user interface (UI) is affecting your website’s visitors.
Ultimately, you can get these visitors to convert more by understanding how they are utilizing your website.
I had a mentor a few years ago who said something that really stuck with me. He said, "all money flows through forms". This was so simple and so obvious that I didn't understand the implications at first. Instead of looking at forms as static elements on par with other page elements, this statement implies that forms are THE most important element. Of course, the content goes hand in hand with forms - if you don't have the content people want they won't be using your forms - but the ideal user flow culminates in some sort of form submission. Below, I outline three design concepts to elevate your form design and improve form submission rates.
