How We Fixed Core Web Vitals for Navigator Business Solutions in HubSpot
Before
After
Summary
Property Tax Funding had an established business and strong reputation, but its website no longer reflected the company behind it.
We partnered with their team on a phased HubSpot redesign that included sitemap and user-flow strategy, full custom design, a customized Sprocket Rocket Pro theme, redesigned core pages, improved forms, custom HubSpot functionality, and a phase 2 blog refresh.
The result is a much more modern, approachable website built around trust, clarity, and conversion.
Project Details
Property Tax Funding helps Texas property owners navigate difficult property tax situations. Their previous website had become visually dated, inconsistent, and harder to navigate than it needed to be.
The goal was to modernize the experience without losing the credibility and brand recognition they had already built.
We started by reviewing the sitemap, navigation, page hierarchy, and conversion flow, then created a fully custom design direction centered around real people, positive outcomes, and peace of mind.
Because roughly two-thirds to three-quarters of the site's traffic was coming from mobile devices, the redesign was approached mobile-first.
What We Did
We customized the Sprocket Rocket Pro theme to create a more flexible and scalable HubSpot foundation, then rebuilt the site in phases.
The work included:
- Sitemap, navigation, and user-flow strategy
- Full custom website design
- Custom imagery and visual direction
- Customized Sprocket Rocket Pro theme
- New header, footer, global styles, buttons, and forms
- Redesigned homepage and core conversion pages
- Multi-step HubSpot forms
- Responsive and mobile-first development
- SEO and structured data implementation
- Updated blog listing and post templates
- Reusable HubSpot modules for future site growth
We also built custom functionality for the post-form experience. After submission, the thank-you page identifies the contact's assigned HubSpot owner and dynamically displays that person's meeting calendar, allowing qualified leads to immediately schedule with the right representative.
The Outcome
The new Property Tax Funding website is a significant step forward from the previous experience.
The site now better reflects the credibility of the business, creates clearer paths for residential and commercial visitors, and makes a potentially stressful financial decision feel more approachable and easier to understand.
The phased approach also allowed Property Tax Funding to modernize the most important parts of the site first while creating a scalable HubSpot foundation for future updates.
Client Feedback
“I've had the pleasure of working with Inbound Design Partners on multiple projects over the past five years, and they've consistently delivered top-notch results. Their responsiveness and attention to detail are unmatched.”
Matt Longhofer, Property Tax Funding
Need to Modernize an Existing HubSpot Website?
You don't always need to rebuild an entire HubSpot site at once.
We help companies improve outdated HubSpot websites through strategy, design, development, and phased implementation—prioritizing the parts of the site that can make the biggest impact first.
Josh is the owner of Inbound Design Partners and a HubSpot & WordPress expert. With years of experience solving complex web challenges, he helps businesses build smarter, more effective websites. Have a question about making your website work better? Josh has the answers.
