HubSpot vs. WordPress: Best for your business in 2025

Back in 2023, Inbound Design Partners put two platforms under the microscope to find the best match for your business goals. Fast forward to today, and while the tech world keeps reinventing itself, you can count on us to keep you a step ahead—so your company doesn’t keep up, it sets the pace for scalable growth.

Choosing the right platform influences how you attract leads, manage your content, and grow your brand. Both HubSpot and WordPress have evolved significantly since 2023—so which tool fits your 2025 goals? Let’s dive into what’s new and see how they compare.

What Platform Is Best for Your Business Today?

If your business:

• Prioritizes lead generation and marketing automation

• Requires a secure, integrated, all-in-one solution

• Focuses on growth and scalability without heavy IT maintenance

👉 All signs (and marketing dreams) point to HubSpot.

Why: It’s designed for marketing-first teams. You get a CRM, website tools, SEO, forms, email marketing, and automation all in one place—without needing to manage plugins or third-party services.

If your business is: 

• Primarily content-driven (e.g., a blog or news site)

• Heavy into eCommerce

• Needs extreme flexibility or custom development

👉 Or maybe it’s time to let your inner developer run wild with WordPress and endless sea of plugins.

Why: If your business is a creative agency, an eCommerce brand, or a content-heavy company that wants full control and customization. 

What’s Changed Since 2023?

The landscape has shifted significantly. Let’s break it down:

1. AI & Automation Tools

HubSpot:

• Launched ChatSpot, AI blog generation, and AI-powered smart content.

• Personalization is now powered by CRM data + automation rules—perfect for segmented, targeted experiences.

WordPress:

• Gained access to AI via third-party plugins like Jetpack AI or AI Engine.

• Still requires configuration and multiple tools to match what HubSpot offers natively.

2. Content Editing & UX

HubSpot:

• Modernized the drag-and-drop page and blog editor.

• In 2024, released Content Hub—unifying CMS, blogs, SEO tools, and personalization in one intuitive dashboard.

WordPress:

• Gutenberg block editor matured but still isn’t universally loved.

• Many users revert to classic editors or rely on builders like Elementor for advanced design—adding plugin complexity.

3. Hosting & Security

HubSpot:

• Fully managed SaaS with SSL, CDN, 24/7 monitoring, and automatic backups.

• Zero maintenance required from your end.

WordPress:

• Security depends on your hosting provider, your theme/plugins, and how often you update.

• Requires regular backups, plugin updates, and developer help.

4. SEO & Reporting

HubSpot:

• Built-in SEO tools that suggest optimizations in real-time.

• Topic cluster strategy, content performance analytics, and integrated CRM data give full-funnel insights.

WordPress:

• Powerful SEO with plugins like Yoast or RankMath.

• Reporting is third-party dependent (e.g., Google Analytics, SEMrush).

5. eCommerce Capabilities

WordPress:

• WooCommerce remains the gold standard for customizable eCommerce.

• Massive ecosystem of extensions for payments, shipping, and storefronts.

HubSpot:

• Not built for B2C eCommerce but HubSpot Payments and Quotes can satisfy basic B2B eCom.

• There is a Shopify integration and it's possible to embed Stripe or PayPal payments, but HubSpot lacks standard eComm features like a shopping cart or native shipping options.

Final Verdict 

If your business and team goals are as follows:

• Focus on content marketing, lead gen, and automation

• Avoid plugin chaos and manual site maintenance

• Scale confidently without hiring a team of developers

-Hop on the HubSpot express—next stop: effortless growth!

If your wish list for your business reads something like this:

• Deep into blogging or online sales

• Needs total control over design and development

• Comfortable managing updates and security

-Time to let WordPress work its open-source magic!