The Real Problem: Redesigning Without a Plan
Too many times, clients come to us and say,
“We have 800 pages and want to migrate everything to HubSpot!”
We could jump right in and rebuild all 800 pages — but that would be shortsighted. The mistake isn’t in wanting a redesign. It’s in assuming every existing page deserves to come along for the ride.
When we audit these sites, we often find that half of those pages are fluff, dead ends, or actively hurting conversions. They’re cannibalizing SEO, confusing users, and sending mixed messages in the buyer journey.
That’s where we come in.
Before you rebuild, you need to know what’s worth keeping, what’s holding you back, and what should be rebuilt from the ground up.
That’s the purpose of our Blueprint — a strategic, data-driven website audit that maps out performance, SEO, and UX improvements before design and development begin.
The 5-Part HubSpot Website Audit Framework
1. Check the Foundation – Performance & Core Web Vitals
Your hosting may be reliable, but cracks appear over time.
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Audit Core Web Vitals (LCP, INP, CLS) for speed and stability.
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Compress images, trim scripts, and fix redirect chains.
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Review custom modules — design flair shouldn’t drag down performance.
Takeaway: A fast, efficient site boosts crawl frequency, rankings, and visitor satisfaction.
2. Boost Curb Appeal – SEO Optimization & Structured Content
A beautiful website is useless if no one can find it.
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Refine titles, meta descriptions, and header hierarchy.
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Add schema markup (FAQ, Organization, Services) for richer search visibility.
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Strengthen topic clusters and internal linking.
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Use HubSpot’s SEO tools as your inspection report.
Takeaway: Schema and clear structure improve how AI and search engines interpret your expertise.
3. Fix the Floor Plan – UX & Conversion Optimization
Even the prettiest site fails if visitors can’t find what they need.
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Simplify navigation, especially on mobile.
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Review CTAs, forms, and chat flows for clarity and intent.
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Create logical conversion paths that align with user behavior.
Takeaway: Strong UX signals (low bounce, high engagement) improve both ranking and AI relevance scoring.
4. Stay Up to Code – Accessibility & Compliance
Accessibility and compliance aren’t afterthoughts — they’re non-negotiable.
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Validate ADA compliance and color contrast.
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Review cookie consent, GDPR settings, and privacy best practices.
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Ensure all alt text and ARIA labels are descriptive and functional.
Takeaway: Accessibility and metadata improve machine readability and ethical ranking signals.
5. Raise Property Value – ROI & HubSpot Optimization
You’re already paying for HubSpot — make it pay you back.
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Integrate CRM and behavioral data into your site experience.
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Automate nurture paths and lead scoring.
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Use HubSpot analytics to measure and optimize performance.
Takeaway: Connected HubSpot data creates personalization signals that improve AI-driven visibility.
Why the Blueprint Comes First
Our Blueprint process transforms raw audit data into a strategic roadmap for design and development.
It connects the dots between SEO, UX, and performance — turning what could have been a “migration” into a measured, modern rebuild.
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Marketing defines audience intent and messaging.
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Sales brings real buyer insights.
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Development ensures performance, scalability, and CMS efficiency.
The result: a cohesive, data-backed website built to perform, rank, and scale — not just exist.
Don’t Hand Off a Fix-It List. Build a Blueprint.
Delegating an audit as a list of “fixes” is like saying, “Here, electrician — make it better.” You’ll get power, but not polish.
At Inbound Design Partners, we don’t patch walls — we build systems that perform. Our Blueprint turns your website audit into a data-driven plan for SEO, Core Web Vitals, and AI visibility — ensuring your next HubSpot redesign is built to rank, convert, and last.
👉 Start with a Blueprint — and build your next website like you mean it.
