Project Details
Elephant is a fast-growing identity trust platform helping ecommerce and payments companies reduce fraud and false declines. Their site was originally built in Webflow, but the team needed deeper integration with HubSpot, more flexibility for content editing, and a scalable foundation for future growth.
That’s where we came in.
We rebuilt the site in HubSpot using an extended version of the Sprocket Rocket Pro theme—customized to match Elephant’s provided Figma design files—while maintaining their SEO equity and streamlining site management.
What We Did
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Migrated ~15 public-facing pages from Webflow to HubSpot
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Customized a premium HubSpot theme to spec
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Built a flexible module library + Theme Help page for internal use
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Implemented two blogs and a Resource Center framework
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Added subtle animations for better UX and engagement
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Inserted advanced schema types (Organization, FAQPage, BreadcrumbList, Website) for SEO
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Installed tracking snippets, redirects, and QA-tested across devices
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Delivered client training and post-launch support
The Outcome
Elephant’s marketing team now has a scalable, HubSpot-native site they can easily update without developer assistance. With SEO-friendly schema, streamlined analytics tracking, and a flexible theme foundation, they’re set up for ongoing growth inside the HubSpot platform.
👉 See the new site live or view the archived version on the Wayback Machine.
