We rebuilt Navigator Business Solutions’ website in HubSpot with a custom design and a heavily customized Sprocket Rocket Pro theme—prioritizing Core Web Vitals performance and a better page editing experience for their team.
The result:
All 115 mobile URLs moved from “Poor” → “Good” in Google Search Console
Core Web Vitals now pass on both desktop and mobile
Faster real-user load times, improved interaction metrics, and a cleaner, easier-to-manage HubSpot setup
This was a ground-up rebuild designed to be fast, scalable, and easy to maintain long term.
Navigator Business Solutions is a long-standing SAP partner with a large, content-heavy site spanning services, resources, videos, and blogs. Their previous setup made it hard to maintain performance and even harder for editors to confidently update pages without breaking layouts or regressions.
The primary goals of this rebuild were clear:
Fix real-user performance issues (Core Web Vitals)
Simplify and modernize the HubSpot editing experience
Clean up years of technical debt
Create a future-proof content and module library
Rebuilt 56 site pages using customized HubSpot theme architecture
Optimized templates for LCP, INP, CLS, and TTFB
Optimized images and videos for the web (format, sizing, loading behavior)
Cleaned up legacy markup and unnecessary scripts
Before: 115 mobile URLs flagged as Poor
After: 115 mobile URLs flagged as Good ✅
Installed Sprocket Rocket Pro and customized it to match our designs
Created:
9 unique page designs
1 blog template
Custom mega menu
Delivered a 150+ module library for flexible, no-code page building
Built layouts that empower marketers—not developers—to make updates safely
Provided training for Navigator’s internal team
Created a custom theme documentation page inside HubSpot
Designed the system so future pages can be built and maintained in-house without developer support
Audited and removed unnecessary third-party scripts
Centralized tracking via Google Tag Manager
Archived and unpublished outdated pages
Implemented proper 301 redirects
Cleaned up ~10 legacy blog instances and redirected as needed
Built a dynamic HubDB table for product and solution videos
Migrated existing video content into a structured, reusable system
Enabled scalable video management without duplicating content across pages
Implemented structured data across the site, including:
Organization
Website
WebPage
ItemList
VideoObject
FAQPage
This improves crawlability, eligibility for rich results, and AI-driven discovery.
Core Web Vitals: PASSED on desktop and mobile
PageSpeed Insights now reports all CWV metrics in the green
Google Search Console confirms:
0 poor URLs
0 URLs needing improvement
All URLs rated “Good”
Navigator has reported:
Noticeably faster load times
Positive feedback from site users
A smoother internal editing experience with fewer workarounds
This rebuild wasn’t just a visual refresh—it was a structural reset.
Navigator now has:
A fast, CWV-compliant site built for real users
A scalable HubSpot theme they can grow with
Clean analytics, cleaner SEO, and cleaner content management
No more fighting the CMS. No more performance surprises.
Tech stack: HubSpot CMS, Sprocket Rocket Pro theme, HubDB, Google Tag Manager, JSON-LD schema
👉 See the live site: https://www.nbs-us.com
👉 Thinking about a performance-focused HubSpot rebuild? Contact Inbound Design Partners