Supercharge Your HubSpot Content with Breeze

Unlock the potential of your content marketing with the integration of Breeze, HubSpot's own AI. 

What is Breeze?

Breeze is HubSpot’s built-in AI assistant, directly accessible through your HubSpot portal. It will help with everything from drafting emails and summarizing CRM records to generating reports and automating repetitive sales and service tasks—all without leaving your workflow.

Why Use Breeze?

• Save Time: Let Breeze handle notetaking, summarization, and data entry.
• Work Smarter: Get instant insights, reminders, and recommendations tailored to your data.
• Seamless Automation: Trigger workflows, schedule meetings, and assign tasks in a few clicks.

Step 1: Accessing Breeze

1. Log in to HubSpot:
   Head to your HubSpot portal using your usual credentials.

2. Find the Breeze Sidebar:
   On the right side of your HubSpot workspace, you’ll see the Breeze icon. Click to open the AI assistant.

3. Welcome Walkthrough:
   If this is your first time, Breeze may present a short, guided tour. Follow the prompts to get familiar with its features.

Step 2: Configuring Breeze for Your Team

1. Set Permissions:
   Make sure users have the required permissions. Typically, if your team has access to contacts, companies, deals, tasks, or tickets, they’ll be able to fully use Breeze.

2. User Preferences:
   Customize notification settings and task reminders via Breeze’s sidebar menu.

3. Connect Integrations:
   If you want Breeze to work with external calendars or communication tools, connect these apps under Settings > Integrations

Step 3: Using Breeze for Daily Tasks

• Ask Questions:
  Type natural language questions into Breeze, such as “Summarize this company record” or “Show me new leads this week.”

• Draft Content:
  Create follow-up emails, blog content, or call summaries with simple prompts.

• Automate Workflows:
  Use Breeze to trigger HubSpot workflows, delegate tasks, or schedule meetings directly from your sidebar.

Troubleshooting & Best Practices

• Keep Data Up to Date
  For best results, maintain accurate CRM records—Breeze’s suggestions are only as good as your data.

• Feedback Loop:
  Provide feedback through the sidebar to help Breeze learn and improve.

• Stay Secure:
  Breeze follows HubSpot’s data privacy and security protocols but always follow best practices for sensitive data.

Why Breeze is a Game-Changer

Breeze uses advanced machine learning to generate high-quality, engaging content at scale. Paired with HubSpot’s powerful marketing automation tools, it enables businesses to streamline content creation and distribution—delivering the right message to the right audience at the right time.

Breeze also simplifies personalization, helping you create targeted content for specific audiences. This leads to deeper engagement and better conversion results.

Maximize Content Creation with Breeze

Breeze helps you generate polished content quickly. Here’s how it works when writing a blog post inside of HubSpot:

• Go to Marketing > Website > Blog 

• If available, look for a Breeze or Start with AI tab at the top within the editing interface. You will be taken to a screen with these four easy steps.

  
  
  

• You should be prompted to enter a topic, keywords, target audience, and country.

• Next, you can choose a blog title.

• Then, review and polish the outline.

• Click Generate blog post.

• Once the blog post is drafted, you can go back and start your editing process.

  • Fun feature you can use Breeze to create a featured image with a simple prompt in your blog settings: 

• Review, edit, and publish - it’s all that easy. 

Other ways to use Breeze: 

• Write email campaigns with your brand voice

• Create landing page copy that converts

• Draft social media posts or podcast scripts

Thanks to its natural language processing and contextual learning, Breeze adapts to your brand's tone and style over time.

Breeze in Action

Real companies are seeing results:

• Barn2Door used Breeze to personalize email campaigns, resulting in a 30% increase in open rates and 20% boost in conversions.

• Franchise Brokers Association (FBA) boosted their content production by 250% using Breeze.
  
  

• Morehouse College generated blog content tailored to their audience, driving a major increase in organic traffic and lead generation.

Try It! What You Need to Know

Breeze Copilot is available for free with HubSpot's basic plan. For access to advanced features like Breeze Agents, you'll need a Professional or Enterprise subscription. As of June 2025, Breeze Intelligence now runs on a credit-based system. Be sure to review HubSpot’s Account Management knowledge base to determine which plan—and how many credits—best align with your business needs.

Breeze Customer Agent / Intelligence Credit Package example: (Disclaimer - this is an example but make sure to chat with your HubSpot Account Manager or HS Sales Team. See Pricing credit sheet).

• 500 credits — $45/month

• 5,000 credits — $270/month

• 100,000 credits — $900/month

Credits reset every 30 days and do not roll over.

Breeze empowers marketers to move faster, stay consistent, and scale smarter. Whether you're generating a weekly blog or launching a multi-channel campaign, integrating Breeze into your workflow ensures that your content is high-quality, personalized, and results driven. Start small, explore what works, and let AI help you elevate your content game inside HubSpot.

References: 

For a deep dive into Breeze check out this video and read these case studies.  To further your Breeze knowledge and learn how Breeze can impact your business in other ways visit the HubSpot Academy lessons.