We Relaunched Our Own Website — Here’s What Changed (And Why It Matters)

TL;DR

• Full redesign: brand, UX, content, and build
• Dev took ~4 days(vs. ~4 weeks typical)
• Upgraded to latest Sprocket Rocket Pro theme
• Didn’t rebuild everything—because we didn’t need to
• End result: better design + faster foundation going forward

The real reason we rebuilt it

We got tired of falling back on the “cobbler’s shoes” excuse.

You know the one—great work for clients, neglected your own site.

It happens. I get why.

But it was time to fix it.

Our old site wasn’t terrible.

It just wasn’t at the level of the work we’re doing now.

That gap matters.

Because your site isn’t just a marketing asset—it’s a filter.

People decide pretty quickly:

“These guys get it”
or
“Keep looking”

We were leaving too much to interpretation.

Yes—the design is a big upgrade

Let’s not pretend otherwise.

• New logo
• New color system
• Better spacing, hierarchy, consistency
• Overall: more intentional, less pieced together

This alone changes how the site is perceived.

This is the difference between a site that feels dialed in—and one that feels off.

The more interesting part: we didn’t rebuild everything

Typical dev timeline for a smaller site like this:
→ ~4 weeks

This took:
→ ~4 days

Not because we rushed it.
Because we didn’t start over.

What we did:

• Stayed on Sprocket Rocket Pro theme
• Upgraded to the latest version
• Reused what was still working
• Replaced what wasn’t

That’s it. 

In most rebuilds—especially with a theme switch or moving off legacy HubSpot templates—things break:

• Spacing gets inconsistent
• Typography falls apart
• Layouts become unpredictable

We avoided all of that by staying on the same theme (SR Pro FTW!) and upgrading forward.

Most rebuilds are slower than they need to be

Because they follow this pattern:

• Scrap everything
• Rebuild everything
• Re-enter everything

It feels thorough.

Sometimes it’s necessary.
Often it’s not.

If your foundation is solid, you don’t need to burn it down to improve it.

What actually improved (beyond design)

This is the part clients feel after launch:

• Pages are easier to update
• New pages are faster to launch
• Less friction making changes

Nothing flashy.

Just fewer headaches—and faster go-to-market when something needs to go live.

What we avoided on purpose

• No over-engineering
• No “just because we can” rebuilds
• No unnecessary custom work

We kept it focused.

So what is this, really?

Yes—it’s a redesign.

But more importantly:

• A brand reset
• A cleaner system
• A better starting point for what comes next

The takeaway

A lot of sites get rebuilt because they look outdated—which is valid. Plenty of sites still look 20+ years old.

In our case, the foundation was already solid.

The issue was the gap between:

• how the site looked
• and the level of work we’re actually doing

So this wasn’t a “fix everything” rebuild.

It was a targeted upgrade:

• Better design
• Cleaner brand
• Same underlying system, improved

We kept what was working—and leveled up what wasn’t.

Thinking about a rebuild?

If your site:

• Looks outdated
• Doesn’t reflect the quality of your work
• Doesn't convey what you do or who you do it for
• Or feels like it’s holding you back

…it’s worth considering a rebuild.

Sometimes you need a full reset.
Sometimes you don’t.

The difference usually comes down to the foundation underneath it.

We help teams figure that out—and rebuild the right way when it makes sense.

👉 Check out the new site and reach out if you’re considering a rebuild