We rebuilt Giftbit’s website in HubSpot using a customized Sprocket Rocket Pro theme—giving them a faster, more SEO-friendly foundation and a fully modular editing system their marketing team can update without developer support. Since launch, Giftbit has reported:
60% more new site visitors
45% more MQLs
A strong 16% MQL → Customer conversion rate
A clean architecture + fast pages + simplified content editing = real funnel impact.
Giftbit is a leading digital gifting and prepaid-card platform serving B2B fintech teams worldwide. Their marketing team is small but mighty — and they needed a site that could keep up with aggressive growth goals and modern SEO demands.
Their previous site had solid bones, but it needed:
Faster load times
Stronger accessibility
Cleaner markup
A flexible editing system inside HubSpot
More control over content, layouts, and SEO elements
That’s where we stepped in.
We rebuilt the site using HubSpot’s Content Hub, developing a custom, modular framework designed for long-term scalability. The goal: empower Giftbit’s team to update and grow the website without developer bottlenecks, while ensuring the structure supported modern SEO and AI-driven discovery.
Rebuilt the site using a flexible HubSpot theme framework
Developed reusable custom modules for rich content layouts
Matched all components to Giftbit’s updated design system
Streamlined markup and reduced unnecessary scripts
Optimized images and loading behaviors
Applied accessibility best practices across templates and modules
Clean HTML hierarchy for semantic clarity
Improved metadata handling and structured opportunities for schema
Faster pages → better crawlability and rankings
Built intuitive module controls
Created block-based layouts for landing pages
Added theme documentation for internal use
Multi-device testing
Tracking implementation
Redirects, backup, and deployment assistance
Giftbit’s marketing team now has a fast, scalable, easy-to-edit HubSpot site—and the results speak for themselves. As shared publicly by their Head of Marketing, Zoe North:
60% increase in new site visitors
45% increase in organization-level leads (MQLs)
16% MQL → Customer conversion rate
The rebuilt site gave them the platform they needed to grow content, lean into SEO, and scale their acquisition engine.
“Big thanks to Josh for the HubSpot dev work.”
— Zoe North, Marketing Leader at Giftbit
With a clean foundation, flexible editing, and SEO-friendly structure, Giftbit now has a site that can evolve with the company — not hold it back.
👉 See the live site: www.giftbit.com
👉 Interested in a rebuild like this? Contact us