Landing pages are a powerful but often overlooked tool in B2B marketing. In an industry where many, if not most customers need managed accounts rather than buying off the rack, landing pages are the essential step between advertisement and conversion. B2B clients need more than a product listing to form a new vendor or provider partnership, and often require further research before even beginning the process. Your landing pages can serve as niche and targeted service pages, special offer details, or simple content conversions for lead-generating downloadables.
